Fact: Marketers who implemented an influencer marketing campaign earned an average of $6.85 in media value for every $1 they spent on paid media.
That’s a killer stat.
If you’re able to afford an influencer like Kylie Jenner (up to $1m per sponsored post), good on ya. But, if you’re working with a smaller budget, you can still leverage the power of influencer marketing.
How?
Micro-influencers.
Micro-influencers are those with between 10–100 thousand followers, tending to appeal to a more niche audience. 97% of micro-influencers on Instagram charge $500 or less per sponsored post, and 84% charge $250 or less.
Not only are micro-influencers more cost-effective, but they often have a closer relationship with their followers (aka better engagement).
So, how do you find a micro-influencer?
- Start with your own following: If you already have a decent-sized following, check your followers and see who’s liking and commenting. There’s a good chance your micro-influencer is already in your social network.
- Use Hashtags: Yes, hashtags still work. Take a few minutes and search for #[yourbrand]. If nothing pops up, try other hashtags relevant to your brand.
- Peep the competition: Head over to your competitors’ social media channels. Just like you did with your own following, check out to see who is following your competition. There’s a good chance they’ll like you too.
Now that you found an influencer, it’s important to know what to look for in one. *Hint: analytics are very important!
Click ‘Read Now‘ below to learn what to look for and how to track an influencer campaign.
