You guys have heard of the social networking app Bumble, right? It’s often compared to Tinder, but let us be the first to tell you that it’s a heck of a lot better than Tinder. Not trying to turn this summary into a full-blown ad for Bumble so you’ll just have to take our word for that.
Anyway, Bumble is absolutely k-i-l-l-i-n-g it. The company is a content marketing machine, their Instagame is on-point, and they’re leading a charge to rid the world of misogyny. They just get it.
So how do they actually do it all? That’s what we’re uncovering in the 3rd episode of the Carnage Podcast! We interviewed Bumble’s Senior Manager of Digital Marketing, Morry Mitrani, about their marketing strategy.
Let’s jump to it:
- (00:56) Morry handles digital everything – Adwords, Snapchat, Facebook ads, organic growth, and app store optimization.
- (04:04) ASO is App Store Optimization. It’s like SEO, but for apps in the app store. Along with keywords, user experience is a huge ranking factor in ASO.
- (06:57) Collaboration across all teams is one of the things that makes Bumble’s marketing successful.
- (11:39) Bumble has hundreds of campaigns and tons of different audiences running in Facebook’s Ads Manager.
- (12:39) Morry says AppsFlyer is essential for apps to measure attribution through any paid platform.
- (15:11) They focus on publishing really, really engaging content. That has been the biggest difference for their SEO.
- (16:07) The marketing funnel they use on Facebook almost never sells. It’s all about brand awareness. Then when they do sell, it’s an easy sell.
- (19:53) You need to build a brand, and not sell right off the bat, if you want to stand out in 2018.
- (26:11) Morry strongly believes in the idea of 10x content—creating content that is 10x better than anything else out there.
This one is so, so good. You just gotta tune in. And if you love it, review us on iTunes!
