The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

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Google Annotations for Email Marketing

If your Gmail open rates are dismal, there’s a way to stand out in the Promotions tab that you might not know about.

Google Annotations lets you use markup to add elements—like discounts, expiration dates, carousel images, and more—to your marketing emails. These enhanced, clickable elements appear under your preheader text and can encourage users to open your email.

You’ll need to get approved by Google to begin using Annotations, but it’s worth it—this feature is still underutilized, giving you an opportunity to stand out in a crowded inbox.

Superlist

If making a list is on your list, you can cross that off your list with Superlist.

This task management tool lets you create and share lists with your team (or your family—you can toggle between personal and professional). Everyone can drop in related notes, files, images, and more. Then, Superlist will generate a “Today” list for you, aggregating the most pressing action items from across your projects.

Tip: Connect it to Gmail so your starred emails become tasks.

Sheet Copilot

Sheet Copilot solves problems, formats and visualizes data, and answers questions in real-time in Google Sheets using GPT-4. It’s still in beta, so you can test it for free.

AnimStats

This user-friendly tool helps you quickly transform your plain ol’ statistics into scroll-stopping GIFs and videos. Select from a template library, customize the look and feel, and get 10x the engagement. It could not be easier.

The StoryGraph

Hi, fellow book nerds. Are you ready to leave your toxic relationship with the GoodReads UX yet?

The StoryGraph is where the cool kids are. It’s a beautiful, social book tracker that puts your reading data to good use with insightful visualizations and personalized recommendations. Our favorite part is the mood metric, which categorizes books by their vibes, kind of like those hand-written shelf-talkers at your local bookstore. Go ahead and add an Ogilvy book to your list.

Equals

Is your Downloads folder a .CSV graveyard? Same.

Equals is the full-featured spreadsheet of the future that lets you query, analyze, and report all in one dynamic place. Connect to over 20 databases, data warehouses, and cloud apps; transform, aggregate, and automate live data; and generate beautiful reports and dashboards for you team. Plus, the AI Assist feature is powered by OpenAI’s GPT-4 Turbo, so it can help you detect and fix errors, answer questions, write formulas, and more.

GA4 Tool: % of Total

Remember the “% of total” metric in GA? RIP.

This Chrome extension lets you add it back to your GA4 reports, so you can gauge performance by channel, source/medium, events, and pages again.

YouTube RSS Integration

Podcasters! Did you know that YouTube finally supports RSS integration? You can now connect your RSS feed to YouTube Studio, where your podcasts are uploaded as YouTube videos. You can also opt in to YouTube’s ads and take advantage of the analytics dashboard.

Drift

Conversational marketing is popping off. Drift is a next-gen buyer engagement platform that uses chatbots, conversational landing pages, and AI tech to understand visitor behavior, allowing for hyper-personalized customer experiences that convert. Add a Site Concierge widget to your site to book meetings and start conversations or guide visitors through their journey and qualify leads with a Bionic chatbot.