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Top 2025 Google Ads updates.
The savvy marketer's hub for industry news, insights, resources, and culture.
If you need a Pinterest for good ad inspo with a side of marketing analysis… this one’s for you.
Swiped curates and dissects real direct-response marketing examples that are worth saving for future reference (or reverse engineering).
They break each example down to explain why it works with regard to persuasion, consumer psychology, and strategic intent. So you get a little smarter along the way.

Stuck on a problem, stalled out on a project, defeated by the job search, etc?
Unloop exposes your habits, reactions, and thought patterns that are constantly draining your battery in the background.
It offers a visual, self-guided way to notice your loops, understand what triggers them, and experiment your way through it with tiny shifts.
The idea is that when you can see the loop, you can finally interrupt it. There’s no signup required.
Adobe basically turned ChatGPT into a little creative suite.
Some core features from Photoshop, Express, and Acrobat are now natively available (and free) inside ChatGPT.
Photoshop’s integration lets you upload images and apply edits, effects, or selective styles with pro-level controls like sliders and adjustment layers.
Adobe Express can help with generating cards, social graphics, and animations, which you can now refine conversationally.
And Acrobat enables PDF edits, merges, compression, and text extraction directly in ChatGPT.

Zoom would like to drop its positive albeit outdated pandemic associations now.
The brand tapped Colin Jost’s agency No Notes and SNL darling Bowen Yang for a new campaign, “I Use Zoom!”
Yang plays an overzealous IT manager who champions a clunkier platform only for employees to rise up and declare their allegiance to Zoom.
The 30-second hero spot is part of a larger push spanning podcasts, influencers, TV (including a national College Football Playoff buy), and even a regional Super Bowl pre-show placement.
Shopify just launched a free tool that helps you quickly expand your storefront with an “instant catalog” of products.
It’s designed to increase conversions and it uses data from hundreds of millions of buyers to surface personalized product recommendations directly in your Shopify admin.
You can then place these products across your store, from on-site placements to thank-you pages, and earn either cash commissions or ad credits when a customer buys through you.

Posted is a creator-powered engine that lets creators compete to make your most viral content. You only pay for what actually wins.
Launch a contest or deal, upload a simple brief, and outline the rules. From there, creators self-select, produce content tailored to your brand, and post organically on their own channels.
You get instant audience testing, real engagement signals, and fresh concepts surfaced by competition. And you own the winning content to use as you please.
Cal ID is a free-forever, cloud‑based scheduling platform for appointments, meetings, and calendar coordination.
It offers unlimited event types and booking links without premium tiers, and it syncs with Google Calendar, Outlook, Zoom, Microsoft Teams, etc.
There’s also payment integration support.
Eureka is a “visual knowledge exploration platform.” What’s that you ask?
It turns any book, article, or topic into a visual knowledge map and network of nodes and ideas you can jump between and zoom into. In case you’re not exactly a linear thinker.
You can also generate articles or scripts directly from the knowledge graph, use interactive tools on the canvas, and navigate a topic in patterns instead of paragraphs.
GanttTool is a free project-management browser tool that helps you build professional Gantt charts without subscriptions, limits, or logins.
It has smart dependency detection, drag-and-drop task reordering, resource allocation, custom colors and styling, notes, hyperlinks, and flexible scheduling by date, offset, or relationship. You can export your work as SVG, PNG, or raw PlantUML code, making it easy to share or embed diagrams anywhere.

Rich O'Donnell

Rich O'Donnell

Shannon Sankey

Rich O'Donnell

Rich O'Donnell

Rich O'Donnell

Shannon Sankey

Shannon Sankey

Ian David
