The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

Today’s Issue

Here We Go Again 😮‍💨

What makes content worth reading when it’s all been said before.

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Sumo

Your marketing stack can get expensive fast.

Sumo is a marketplace where founders, marketers, and small businesses can discover SaaS tools at discounted rates. The idea is pretty simple: find software that solves a problem you have, subscribe through Sumo, and lock in the discounted price for as long as you stay subscribed.

It’s a handy place to browse when you know you need a new tool but don’t particularly feel like paying full price for it.

GoSquared

GoSquared is a real-time web analytics tool for teams that want useful website data without the usual analytics headache.

The dashboard gives you a live look at traffic, top content, engagement, traffic sources, devices, and more, while automatically comparing your current performance with previous timeframes.

Setup is refreshingly simple, too. Add the tracking snippet and your dashboards are ready to go, with daily reports sent straight to your inbox. Plus, it’s built with privacy in mind, with anonymized data by default and GDPR compliance.

PicMonkey

Need to make something look good without opening Photoshop? PicMonkey has you covered.

The online design tool lets you edit photos, create social posts, ads, presentations, logos, banners, and more using templates, graphics, fonts, stock photos, and video. You can also remove backgrounds, retouch images, resize designs, and keep your brand fonts, colors, and logos handy with Brand Kits.

It’s a handy option for marketers who need to turn an idea into a polished visual without making every design a whole production.

GIMP

Need Photoshop without the Photoshop price tag?

GIMP is a free, open-source image editor for creating and editing everything from social graphics and marketing assets to illustrations, photo retouching, and more. It supports layers, masks, filters, plugins, and customizable workflows, giving you plenty of control without a subscription.

It works across Windows, macOS, and Linux, so whether you’re tweaking a campaign visual or removing the background from a photo, you’ve got a surprisingly powerful editor sitting on your desktop.

Free, flexible, and no Adobe subscription required.

Reassign

Your day isn’t a list. It’s a shape.

Reassign is a 24-hour circular planner that lets you see your entire day on one dial instead of scrolling through a never-ending task list. You can drag directly onto the dial to block time, color-code different areas of your life, and shift plans around when the day inevitably changes.

It also syncs with Google Calendar, Outlook, and Todoist, while its AI features can work with Claude to reorganize your schedule around changing priorities and protected focus time.

Basically, it’s time blocking for people who are tired of pretending their day will go exactly according to plan.

So Very Bright Tool

Your logo can be brighter than white. Seriously.

So Very Bright turns your logo into an HDR JPEG that can make selected colors shine up to 7.5× brighter than standard white on compatible HDR displays. Just upload a PNG, JPEG, or WebP, choose which colors should glow, and download the finished file.

The tool uses an ISO 21496-1 gain map for the web and also creates a BT.2100 PQ version designed for LinkedIn. Your original pixels stay untouched, nothing is stored, and the image still looks completely normal on screens that don’t support HDR.

Basically, it’s a tiny upgrade that can make your next logo, social graphic, or headline pop a little harder.

Woopra

Google Analytics can tell you what happened. Woopra wants to help you understand the journey behind it.

Woopra is a customer journey and product analytics platform that brings data from your website, product, marketing, sales, and support touchpoints into one place. You can analyze funnels, retention, cohorts, trends, and individual user journeys without writing code.

It also lets you trigger actions based on user behavior, from sending emails to posting Slack messages or updating Salesforce fields.

Basically, it helps turn a pile of customer data into something you can actually do something with.

Stop rebuilding the same client report every month

DashThis is a marketing reporting and dashboard platform that helps marketing agencies and in-house teams turn 30+ connected data sources into automated, client-ready, white-labeled dashboards.

Connect GA4, Google Ads, Meta, LinkedIn, TikTok, Ahrefs and the rest of your stack, plus CSV for anything custom. Start from a preset template or build your own layout with drag-and-drop widgets. Set the refresh schedule once and reports update themselves, then land in your client’s inbox on the day you picked. Your logo, your colors, your domain. Unlimited users on every plan, so the whole team gets access without a seat math conversation.

Built-in AI Insights reads each dashboard and writes up the summary, the wins, the opportunities and the issues, so you walk into the client call with the story already drafted.

New: the DashThis MCP connector

The MCP connector brings your dashboard data into the AI assistant you already use, Claude or ChatGPT. Connect DashThis in your assistant, authorize, and you’re set in about a minute.

Ask “why did leads drop for Client X last month” and get an answer grounded in your real reporting data with full historical context, not a plausible-sounding guess. Query your entire client portfolio in one question. Data stays isolated per client, so nothing bleeds across accounts.

It’s open to every DashThis customer and to free trial users with at least one dashboard built.

Plans start at $44/month. The 14-day free trial gives you 10 dashboards, no credit card.

Optimizely

You have an idea. Now test it.

Optimizely is an experimentation and digital experience platform designed to help teams create, test, and optimize digital experiences. You can experiment with different versions of content and experiences, learn what performs best, and use those insights to improve the customer journey.

It’s built for marketers and teams that would rather test an assumption than spend six months arguing about it.

Because sometimes the best way to find out what works is to actually try it.

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