The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

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NotebookLM

Google’s experimental AI note-taking app is now widely available to U.S. users. With help from Google’s Gemini Pro AI model, it summarizes your imported docs, generates insights, answers questions, and reformats your notes into outlines, study guides, emails, newsletters, and more.

Cold Mail Bot

Now you can assign your least favorite task to a bot. This one will scan prospect websites and grab lead info for you, generate personalized email copy, and auto-send on a consistent and strategic schedule.

StampFans

Substack but for snail mail. Here’s how it works: your audience subscribes to your StampFans and, magically, one letter per month from you is posted—the old-fashioned way—to their real mailboxes. People are into personal, tangible connections, which is an opportunity for you to monetize your work without the logistical labor.

ShortStack

If you’re looking to build an interactive marketing campaign, check out ShortStack’s 80+ templates for giveaways, contests, and more. Customize a campaign to your brand in a user-friendly interface and embed on your site or as a standalone landing page. It can be integrated with your ESP, too.

Dataslayer for Google Sheets

Import and automate your PPC/SEM data from Facebook, TikTok, Bing, Google Ads, DV360, Google Analytics, and 30 other sources into Google Sheets, where you can customize and automate daily reports with a few clicks. At a competitive price point, the Dataslayer extension even has AI tools to generate data predictions and graphs.

SproutSocial’s Generational Marketing Guide

Sprout’s Generational Marketing guide illuminates some key opportunities for each target on social media:

Gen Z on social media: They notice and remember brands that prioritize responding to their customers over pumping out a high volume of content. Notably, they’re more apprehensive about brands using AI than millennials and Gen X.

Target this audience with engagement content like polls, quizzes, and UGC.
Make sure you’re responding to comments and DMs in a timely and personalized way.

Millennials on social media: No surprise here—they value social media more than any other generation, and they’re not afraid of adopting new platforms. They value original brand content and respond well to messaging that speaks to their unique challenges.

Establish online communities and identify topic opportunities to help fans of your brand connect.

Gen X on social media: Brands often miss the opportunity to communicate directly to this generation with tailored content and Gen X influencers. Their trust is hard to earn, but they’re also some of the most loyal customers. They share values with millennials, but they appreciate when brands take risks a little more.

Feature Gen X in your creative, UGC, and influencer strategy.

Read the full guide at SproutSocial.

100 Characters to Define Your Brand’s Voice

Writing in the voice of a character that aligns with your brand’s persona is a generative exercise that can help you flesh out tone, complexity, and formality. You can reference this document, which functions as a menu of popular characters that embody different archetypes, like “sage” or “explorer,” along with examples of values and brands that fit each category.

DownNotifier

This one is a no-brainer. Get a free alert via email or SMS when your (or a client’s) website is down or does not contain a specific text. DownNotifier checks every 10 minutes — or every minute for an annual fee. This comes in extremely handy if you need to quickly pause a PPC campaign while the devs get things back up and running, for instance.

Opus Clip

If you’re killing it with long-form content but too busy for TikTok, Reels, and Shorts, check out Opus Clip. Slice your long video content, like podcasts and video essays, into 10 short clips with one click and—you guessed it—the power of AI curation, which analyzes your video to isolate the best hooks and highlights.

Got a tool to share with our community? Sponsor this spot for $1,000.