The Daily Carnage

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The StoryGraph

Hi, fellow book nerds. Are you ready to leave your toxic relationship with the GoodReads UX yet?

The StoryGraph is where the cool kids are. It’s a beautiful, social book tracker that puts your reading data to good use with insightful visualizations and personalized recommendations. Our favorite part is the mood metric, which categorizes books by their vibes, kind of like those hand-written shelf-talkers at your local bookstore. Go ahead and add an Ogilvy book to your list.

Equals

Is your Downloads folder a .CSV graveyard? Same.

Equals is the full-featured spreadsheet of the future that lets you query, analyze, and report all in one dynamic place. Connect to over 20 databases, data warehouses, and cloud apps; transform, aggregate, and automate live data; and generate beautiful reports and dashboards for you team. Plus, the AI Assist feature is powered by OpenAI’s GPT-4 Turbo, so it can help you detect and fix errors, answer questions, write formulas, and more.

GA4 Tool: % of Total

Remember the “% of total” metric in GA? RIP.

This Chrome extension lets you add it back to your GA4 reports, so you can gauge performance by channel, source/medium, events, and pages again.

YouTube RSS Integration

Podcasters! Did you know that YouTube finally supports RSS integration? You can now connect your RSS feed to YouTube Studio, where your podcasts are uploaded as YouTube videos. You can also opt in to YouTube’s ads and take advantage of the analytics dashboard.

Drift

Conversational marketing is popping off. Drift is a next-gen buyer engagement platform that uses chatbots, conversational landing pages, and AI tech to understand visitor behavior, allowing for hyper-personalized customer experiences that convert. Add a Site Concierge widget to your site to book meetings and start conversations or guide visitors through their journey and qualify leads with a Bionic chatbot.

Yext

Need to update customers on location changes or new additions to your brick-and-mortar biz? Use Yext to update SERPs and major online directories, and take advantage of a unified review dashboard to gauge sentiment, craft personalized responses to reviews, invite more feedback, and manage online reputation at scale.

Arc

If you think your search history is really none of your browser’s business, try out Arc. It’s a Chrome replacement for Mac users that’s wicked powerful, pretty, and private. We like the Split View option, the sidebar dashboard of tabs and bookmarks, and the Spaces feature, which lets you toggle between modes and profiles way more seamlessly than Chrome.

Non-profit Brand Score

This one’s for you, mission friends. Take a 16-question survey about four non-profit performance dimensions—clarity, resonance, distinctiveness, and influence—to determine how effective your brand is. It’s built by Hyperakt and informed by years of experience in the non-profit space to empower marketers who face unique branding challenges.

Nozier One

Ever wanted to be the DJ of your own soundscape? Nozier One’s simple UI lets you mix and layer sound cards to build a world of background noise—from cafe chatter to passing trains, ASMR to white noise, and beyond. Toggle through variants and save to your ideal soundscape to a playlist.