The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

Today’s Issue

Keywords ➡️ Intent

The new playbook for discovery.

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Snappa

It can be hard to keep up with the need for creative assets. Sometimes you have to get a little help from design tools when you aren’t a designer yourself. That’s where Snappa comes to play – to create online graphics in a snap.

They have the perfect template sizes ready to go for social media, ads, blogs, and more. See if you need it in your tool belt!

AdCritter

Feeling squirrely about ads? Use AdCritter for all of your TV, digital billboard, and programmatic ad needs. On top of targeted media buying, AdCritter has over 15 million pre-designed internet ads for virtually every kind of business. Choose your specialty and pick the ads you like, so you save time on your ad development and versioning.

Lose the Very

There is a writing rule-of-thumb that if you use the word “very,” your vocabulary is lacking more descriptive words. Keep your writing colorful with this free online tool. Put a word in the generator and see what other words you could be using. Or, give the “Random” button a few pushes if you are just looking to add some words to your brain bank.

It’s a new and growing tool. If you feel like you have words worthy of the generator, there is an option to add to it!

Plannuh

We love a straight forward product name. Plannuh is a marketing budget and planning tool that will help you whip that spend into shape.

This isn’t just a task manager with accounting added on. Plannuh can act as a strategic marketing hub that helps you build, execute, and measure goals, campaigns, and expenses in one place. That includes tracking your cost-per-outcome (CPO), return on investment (ROI), and lifetime value (LTV) in real-time.

On top of that, they have a free library of resources for business owners looking to get a stronger understanding of operations and finance – including tools like an Operational Marketing Funnel Builder.

Content Snare

Content planning tools are great to organize and streamline your marketing. Content Snare can help organize campaigns and keep all of your content in one place.

It includes a whole bunch of other features like

Automated reminders
A platform for requests
Approval and rejection flows
A whole bunch of integrations
Secure client data

Check it out to keep your email, desk, and mind clearer.

Dyno Mapper

Looking for a new way to plan and stay organized? DYNO Mapper was specifically created for website content organization. It helps you with content curation and checking for mistakes in your website’s structure. It has plenty of features to make your life easier, including visual sitemaps, content inventories, content audits, content planners, daily keyword trackers, PLUS website accessibility testing.

It also has a great integration with Google Analytics to track keywords that are integral in deciding which topics you should use for content.

Xnapper

Mockups, demos, and screen grabs don’t have to be plain ol’ ugly screenshots. Spice them up with Xnapper. It’s an intuitive “design” tool that helps you beautify screenshots with automatic centering, redacting, and adding pretty backgrounds (plus all the usual suspects for screenshotting needs).

Polpeo

So speaking of “what if” strategies, what if you could plan ahead for so the unknown? Obviously no one can truly predict the future, but the peeps at Polpeo can help prepare you for crisis scenarios. Polpeo creates realistic and immersive crisis simulations that prepare you to successfully communicate in a crisis. That includes social channel reactions or offering crisis communication support.

So if you ever wondered what your brand would do in a dumpster fire, it may be time to run some drills.

Smart HTTPS

This one goes out to all the coffee shop/bar/hotel/public WiFi warriors out there.

When you’re not sure of your connection security, use this nifty browser extension. Smart HTTPS encrypts websites that are by default unencrypted. It automatically changes HTTP protocols to the secure HTTPS, and if it encounters errors loading, it’ll revert back to HTTP. You can install it and forget about it while keeping your browsing more secure.