The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

Today’s Issue

Keywords ➡️ Intent

The new playbook for discovery.

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Verbit

So we mentioned video captioning for top-tier Reels content. If you are making video content ahead of time and aren’t using auto-generated captions from Instagram, use this little helper. Verbit has features to help live captioning and is great for short videos. Check out all their transcribing features to see if it can help your video production needs.

MassiveBass

So since we’ve been on the topic of sonic branding and audio content. Where do you get started on making sonic branding of your own? MassiveBass! It’s a data-driven sonic branding tool that matches your brand archetype and values to music.

How so? It has a catalog of hundreds of music assets tested on consumers. With the results, brands can identify the sound that connects best to their unique brand values before crafting their unique sound.

Sideqik

Influencer marketing isn’t something you should jump right into without some research.

Sideqik combines AI-based social media tech with influencer marketing to provide brands advanced insights and steps to executing a strategy. It helps brands understand what has been influential in the past, has real-time social listening, and forecasts on what trends will be important to a company.

Metrimo

It can never hurt to get a second opinion, right? If you’re not a fan of the new GA happenings, check out Metrimo.

Metrimo offers web analytics with a major focus on privacy. That way you can still get real-time data you need to make informed decisions about your design or content, without compromising the privacy of your users. Just like GA, advanced features do come with a price tag, but try Metrimo for free to see what’s up!

BrandFolder by SmartSheet

Even with the best intentions, folders, and brand guidelines…brand assets can get messy. If you have random photos all over the place, bastardized logos, or rogue designs all over the place, it’s time for an intervention.

Brandfolder helps marketers and creatives organize and distribute all of their assets, and even help understand how some assets are performing out in the world. It uses cloud-based technology to help make searchability easy and all in one source.

Adobe Express

More and more people are in positions at companies or in freelance gigs where they do it all –– from concept to completion. Sometimes that can mean putting a designer hat on…without any design skills.

Most marketers are familiar with Adobe Creative Suite and Adobe Spark. Now there is Adobe Express for those who need some more creative help. It’s a template resource for web and mobile so you can get a great start on designs.

Creatopy

Get ready to rumble with automatic ad creation. Creatopy helps businesses customize, automate and scale their ad production and delivery. It applies your branding across any sized banner or display you can think of automatically with the option to make bulk edits.

If the designing platform isn’t enough for you, you can also manage and serve your ads right from Creatopy.

CapCut

There’s a format for Reels and TikToks that is popular – a montage to the beat of a song. This free mobile app makes them a breeze to make! CapCut takes static images or videos and chops them to the desired length you’d like.

What sets it apart from other video editing apps is thatit can anylize the clips you choose and suggest one of their templates of popular content formats. It also helps that it was created by the creators of TikTok and has an exclusive audio library for users.

(psst –– their TikTok is FULL of video tutorials, too.)

Marketing Templates by Autopilot

Automation is great when it’s done right and templates make it easier to start off in the right direction. Autopilot has an expanding library of customer journey templates for you! Users can search by category, industry, or use case and with a single click to use those templates for themselves. Use them for your next automation or gain insight into how some of the top companies around the world manage their marketing automation strategies.