Be in the Know
- You’re better than that Instagram! Or maybe not. IG got caught selling ads to follower-buying services that it previously banned. Don’t buy fake engagement folks. It’ll bite you in the arse.
- “Show me the money.” Netflix is raising its prices on your next billing cycle. Depending on your plan, look for a 13% to 18% increase. It was bound to happen at some point, right?
Crush it with Google Ads
First things first, the cool kids (aka Google) are calling it ‘Google Ads’ now. Peace out Adwords.
The days of setting and forgetting are no more with Google Ads. You gotta be in it! Here are some tips to stay relevant with Google Ads (we’re catching on) in 2019.
- If you’re looking to save time and money, automate your bidding. Head into the dashboard and select ‘rules’. From there, you’ll be able to increase average spend, CPC, etc.
- It’s all in the offer! Joanna Wiebe from Copy Hackers offers the following tips when it comes to your offer. “First, focus on optimizing the consumer offer. Then, communicate that value with better copy. And remember: Optimize your offers and persuasion, not your buttons.”
- What device are you targeting? This one is super important but often overlooked. Choose either mobile or desktop. Whatever you do, don’t pick both.
- Don’t be salesy. You’ve heard it before, but you gotta provide value to customers. Google Ads is becoming more customer-centric and it’s expecting advertisers to do the same. Target keywords that aren’t giving much value and go in hard with the value prop.
Alright, that should get you on the right track for now. Click the read now to dive deeper.
Tools
PPC made EASY
Now that you’re firing on Google Ads, how about a tool that’ll make managing your PPC campaigns a heck of a lot easier?
Enter Shape. A better way to control, organize, and collaborate on ad spend at scale.
What we like: The UI is on point. Shape is simple to use and makes managing multiple clients and budgets seamless. We also like the ability to add permissions and team members with ease.
What we don’t like: So far, so good.
Watch
Helping Through Instagram
In November of 2018, wildfires devoured the town of Paradise, CA. During the rush of evacuation, many pets were left behind. The folks at Lincoln Motor Company teamed up with popular photographer and Instagrammer, @thedogist to help reunite over 1,400 sheltered pets with their owners.
Ads from the Past
Ads from the Past
Atari 1981. “Tap into almost limitless sources of information – news services, airline schedules, the Stock Exchange.”
Can you imagine gen “z” geeking out over airline schedules?
