Top Posts Of The Week
- Google switches its Shopping search service to mostly free listings
- 89-Year-Old Sews 600 Masks While Listening to The Beatles – WATCH
- Facebook and Instagram will now show location of posts from high-reach accounts targeting U.S. audiences
- The 31 Best Homepage Design Examples and Ideas for Your Website
What We Learned
Monday: CrazyEgg shared the 31 best homepage design examples and ideas for your website. Make sure your homepage is doing its job by writing a strong and clear headline, not confusing readers with conflicting CTAs, using contrasting colors, and keeping the offer or unique selling proposition above the fold.
Tuesday: SEMRush talked about adjusting PPC campaigns to reduce CPA during Coronavirus.
- Adjust your ad schedule to show up during the best performing times.
- Look at the device-level performance data to cut out waste.
- Deep dive into your keyword and position level data to find quick wins.
- Refer to your auction insights data.
- Adjust your keyword mix based on their performance.
Wednesday: The Motley Fool gave us a guide for business owners to easily understand customer engagement. They give tips on making things easy and relevant to the customer, adding gaming qualities for exciting customer experience, and using interactive videos to entice fans with real conversation.
Thursday: OptinMonster went over 69 highly effective lead magnet ideas to grow your email list. They provide ideas on ways to educate, entertain, build community, and more!
Join The Community
Abby asked, “Can anyone recommend a stock video builder?”
Kaitlyn wants to know, “What are everyone’s thoughts on trade magazine ads especially for the industry I am working in? Are they effective or should I go with online publications?”
Lisa said, “Brand managers/social media marketers, do you have a website portfolio? I’d love to see it! Using some of this downtime to build my website up a bit and want to include some of my content!”
Natalie inquired, “Anyone here using digital gift cards set up through Facebook? Is it worthwhile?”
Spicy Cucumber Margaritas
- 4 ounces tequila
- 2 ounces fresh lime juice
- 1 ounce fresh orange juice
- 1 Tablespoon agave (use more/less to taste)
- 1 cucumber, sliced into thick coins
- 1 small jalapeno, thinly sliced
- optional garnishes: extra thinly-sliced cucumber rounds, extra jalapeno slices, and/or lime wedges
- 1 tablespoon chili powder
- 1 tablespoon (coarse) kosher salt
- 1 tablespoon sugar
- Add tequila, lime juice, agave, orange juice, and cucumber to a blender. Pulse for 1 minute, or until the mixture is smooth. Strain out the liquid into a cocktail shaker. Add the jalapeno slices, and muddle until the margarita has your desired level of heat. (Note that the longer the jalapenos sit in the mixture, the more they will release their flavor, so heads up!) Add a handful of ice, and shake the mixture vigorously for a few seconds so that it is chilled. Then immediately strain it into serving glasses that have been rimmed with salt (see below), filled with ice, and topped with optional garnishes.
- Whisk chili powder, salt, and sugar together in a small bowl until combined. Run a lime wedge around the edge of your serving glass, then dip it into the salt mixture until the rim is coated. Repeat with remaining glasses.
Recipe from Gimme Some Oven
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