Do Ya Know?
This beloved tropical soda was invented 20 years ago to increase fountain-drink sales at a fast-food restaurant.
Top Posts of The Week
🏆 Cruise through the 2024 Cannes Lions results.
📅 Here’s how brands and agencies observed Juneteenth on Wednesday.
🤔 Elon Musk tried to win back advertisers at Cannes Lions.
👚 What’s behind consumer demand for smaller clothing? Ozempic.
💡 Infographic: Is TikTok the new Google?
📷 This photographer entered his photo in an AI contest to prove humans still win.
👋 In response to Meta’s use of content for training AI, artists have fled to a new social app: Cara.
😰 AI Images in Google search results have opened a portal to hell.
🍪 Amazon unveiled a cookieless ad-targeting solution at Cannes Lions.
🥯 Poppi and PopUp Bagels have collaborated on an orange creamsicle-flavored cream cheese.
What We Learned
👀 Sponsor this spot to share your content with our community.
Monday: If you have a budget for paid search advertising, you should absolutely bid on your own branded terms and pay for those clicks. Here’s why, according to Portent.
Tuesday: These are the 8 best PPC ad networks and their primary demographics, for your convenient reference.
Thursday: Google highly recommends a silo structure, which organizes your site content into categories and search queries you want to rank for. This structure improves indexability, builds relevance and authority, improves UX, and streamlines content creation. Here’s how to implement it.
The Conversation
Gabby asked, “Does anyone have experience with white labeled promotional items or even purchasing equipment to create your own?”
Heidi asked, “How do you all explain to clients that starting new PMAX campaigns take time to ramp up and start producing sales?”
Peri shared, “Fanduel has been down for 2.5 hours. I just received a deposit bonus offer from DraftKings. I have the app installed but haven’t used it for a very long time. Guess who they just won back? Thousands and thousands of customers.”
Andy shared this tweet. Weigh in?
Pocket Stats
Here’s what we learned about The Daily Carnage community this week:
- Of the marketers currently running ads on Meta, 27% report below-average performance in 2024 and 54% report stability YOY. But a lucky 19% report that performance has been above average.
- 53% of marketers did not plan any communications in observation of Juneteenth, 32% did address the U.S. federal holiday, and 15% paused all communications in honor of the day.
- 61% of marketers think the new black Bumble logo is a flop, which is tough luck for a brand that’s had quite the blunderful Q2. Is it the sweetness of the honeycomb that we’re missing?
Classifieds
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Baja Blast Mojito
Ingredients
- 1/2 can Mountain Dew Baja Blast
- 1 lime, (juiced)
- 2 oz white rum
- 4 mint leaves
- 1 tsp agave nectar
- Ice
Steps
- In a large glass, combine lime juice, agave nectar and mint leaves and gently muddle. Afterwards, pour in the rum, and muddle some more.
- Fill another glass 2/3 way with ice and Baja Blast. Add lime juice mixture, stir, and garnish with lime.
Recipe by Umamiology
Ads from the Past
Baja Blast, 2004
Did Ya Know?
Answer: Baja Blast.
The cult-classic soft drink was created by Pepsi and Mountain Dew, exclusively for Taco Bell, in 2004. To celebrate the 20th Bajaversary, it’ll be available on shelves all year long.
