Common Threads 🧵 - Carney
The Daily Carnage

Common Threads 🧵

So, how are we feeling about Threads?

Be in The Know

How Marketers Feel About Threads

Threads is Meta’s hope to rival Twitter—a text-based platform that imports a user’s existing following from Instagram. Despite explosive initial growth, engagement has slowed dramatically with a 79% decrease in active users this month. SparkToro surveyed marketers to gauge early sentiment. Here’s what they found:

  • Most folks are keeping an eye on the platform. 78% of respondents claimed their personal Threads account, but only 33% claimed their company or brand’s Threads account.
  • Leadership isn’t interested yet. Only 14% of all respondents reported feeling pressure to create a Thread strategy.
  • Marketers aren’t ready to spend. 45% of respondents probably or definitely won’t advertise on Threads if Meta makes that option available.
  • But Threads is not to be ignored. 45% of respondents said Threads will probably or definitely be a top 5 social platform in 3 years.

Check out the full report at SparkToro.

Smash or Pass

Would you try this KFC-flavored rum?

KFC Rum

Basin

Don’t love your web forms? Check out Basin. It’s a backend automation platform that integrates with your existing tech stack and simplifies your form-building and processing flow. No coding skills or technical knowledge required, no spam allowed — so you can scale and collect those leads.

Beats by Dre x Emma Chamberlain

Out of This World

Fashion influencer Emma Chamberlain is the latest brand ambassador for Beats by Dre, and she’s wearing two new far-out colors in this campaign: Cosmic Pink and Cosmic Silver. The Internet darling is sure to catch Gen Z’s attention.

Ads from the Past

Admiral, 1960s

Admiral, 1960s

Carnage

Get the best dang marketing newsletter in your inbox on the daily. Subscribe »

Related Posts