Content FUBU - Carney
The Daily Carnage

Content FUBU

It’s Subscriber Content Day! Content for you, by you.

Today is Subscriber Content Day! All of the content in today’s Carnage comes from you guys. We got so much amazing content from our subscribers that we straight up couldn’t fit it all in. But, don’t worry if yours didn’t make the cut today, you might see it in a future Daily Carnage.

What You Need to Know About Video Ads

Video is the format of the minute on Facebook. It’s the post type that gets the most organic reach. And, video ads on the platform perform aaa…mazingly.

Okay, so what should you know about video ads on Facebook and Instagram? Today’s Listen answers the question. This one was submitted by Sandra Rand at OrionCKB.

Key takeaways and time stamps:

  1. You should be reviewing your mix of Facebook and Instagram. For some ads, you’ll see them performing well on both platforms, but there are instances where the same ad doesn’t perform well on the other platform (8:40).
  2. Users are still getting used to ads on Instagram (they’re still a new thing on that platform) so take this into consideration when creating video ads for the ‘gram (10:21).
  3. You don’t need a huge budget with expensive production to get video ads up and running (11:10).
  4. Keep your ads under 30-seconds so that they auto-loop (13:57).
  5. Use the same “always be testing” approach that you use on static ads (21:22).

There’s a ton more that we couldn’t fit in this summary. Help out Sandra and her team by listening to this killer 25-minute podcast.

Like what you’re reading? This is from our marketing newsletter, The Daily Carnage. Get more here and become the smartest marketer in the room.

Blog Redesign for Instant ROI

Is there anything sexier than a well-designed blog? Probably. Whatevs. We still love a great looking and performing blog. But, there’s more to a blog design than just looks.

Today’s Read comes from Sasha Laferte at Curata. They decided that their blog looked like it was designed in the 90’s. So they completely overhauled it. With the new design, they also wanted to reduce their bounce rate, increase page speed, and have something that reflected their brand.

Here are (most of) the steps they took to redesign the blog:

  1. Start with defining your blog. What’s the point of it? What’s the personality you want it to have?
  2. Find a design agency. Sometimes you just gotta ask the experts.
  3. Optimize for Mobile Experience. Mobile is, like, so in right now.
  4. Promote your new launch! Man, promotion is so important. If you build it, they won’t come (without an incentive).
  5. Analyze. Curata was able to decrease their loading time and increase traffic, page-views, and pages per session. Plus a bunch of other important metrics.

We think they did a bang up job with the redesign (seriously, that scrolling-bar-thing at the top is freakin’ cool).

Read this one for the full breakdown.

Funner, California

Ever been to Funner, California? It’s actually a real place, but only because one of our subscribers renamed it for their client. Why didn’t we think of that? (Yeah, we’re jealous.)

Let’s back up and get the full story, though.

The super creative team from i.d.e.a. were given the tough task of rebranding a casino. Rather than pumping out some awkward TV spots, they renamed the entire town AND made David Hasselhoff the mayor. The Hoff as the mayor? That’s where we want to live.

On top of that, they took real guest reviews and made them funner by turning them into mini-performances.

You just gotta watch these.

“Eat glitter for breakfast and shine all day.”

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