Digitizing Your Brick & Mortar - Carney
The Daily Carnage

Digitizing Your Brick & Mortar

Building an online store, a highly anticipated streaming service, and noisy neighbors.

Q for You

Where do you source your news for the most part?

Be In The Know

How to move a brick and mortar shop to WordPress with WooCommerce

It’s more important than ever to ensure that your own or your client’s brick and mortar store has an online presence. It’s crucial if they wish to scale their business. 

We’re looking to Flywheel about why WooCommerce is such a valuable eCommerce platform that deserves your attention. 

Firstly, it’s a WordPress plugin that already powers 28% of eCommerce sites. It’s free, customizable, and offers fantastic support. The only costs you’ll encounter are those required to get a WordPress site up and running (since WooCommerce is a WordPress plugin). And WooCommerce is open-source like WordPress, so there’s no limit to your customization!

Did we convince you yet, cause we moving on with the How-Tos:

  • Step 1 for any eCommerce site is to get set up with a domain (check out Hover) and host, such as Flywheel to take care of site security, speed, and be your support.
  • Step 2 is to pick a theme that matches your existing brand. WordPress has a bunch of options, but you’ll want to keep an eye out for themes that are compatible with WooCommerce. When in doubt, check the WooCommerce Storefront.
  • Step 3 is to install the WooCommerce plugin and run through the setup wizard. In this step, you’ll pick your payment processor.

Pro-tip: When it’s all set up, take one last look using WooCommerce settings through wp-admin

  • Step 4 is to add products! It’s recommended that you create product categories to keep organized. Do this by going to Products > Categories in your dashboard. Give the category a name, a slug for the URL, and an image if necessary.
  • Step five is to launch your new eCommerce site. Woohoo!

We were only able to cover the high-level direction. Click through for further detail, visuals, and more tips to make an online shop stand out from the rest.

Listen and Learn

We’re sending much love to our friends at Flywheel – Thanks for sharing with us!

The Challenge: Flywheel’s audience is primarily small digital agencies and freelancers. So, when COVID-19 hit in the US, they quickly needed to pivot the entire content marketing strategy from Flywheel’s products and regularly scheduled content to resources that can actually help customers (and not just annoy them with another email).

The Solution: Team Flywheel came up with the idea of putting together a webinar for their customers about how to run an agency remotely. There have been articles written, but Flywheel wanted to turn it up a notch. They reached out to one of their customers who runs an agency that’s been remote since 2007. This customer helped put the content together, while Team Flywheel figured out the technical aspects and promotion of it. And “Running a Remote Agency: How to Adapt & Thrive” was born.

Flywheel zoomed with their customer to help host it on 3/19/2020, we emailed our customers on 3/23/2020 and held the webinar on 3/25/2020. It was definitely scrappy, to say the least!

Audience Reaction: FLywheel had a 38% open rate on the email, 400 people signed up for the webinar, and more than 200 people joined (most webinar attendance is from 30-40%).

It was hosted through Zoom, and it was “amazing to see people from all over the world listen and learn. The content was incredible & human, and the questions were thought-provoking & specific. It lasted an hour and is now available to be watched on our site.”

Carnies Supporting Carnies

These are undoubtedly tough times for people all over the world, and it’s important that we do what we can for each other so that we all land on our feet.  We wholeheartedly admire all your support for each other in The Daily Carnage Facebook group, and we wanted to build off of what you’re already doing and bring it into the spotlight. With that said, we want to highlight some people who are searching for new job opportunities at this time.

Alanna Renée wrote:

Does anyone have any leads for marketing positions that are remote or in the Boston area? I’m already set up with a few recruiters but need to find a new position as soon as possible. Also looking for freelance and contract work.

These Renters Have A Clogging Problem

New apartments often come with a great degree of uncertainty regarding any issues you might run into. Lead pipes, asbestos, creaky floors, low water pressure. Some might be easier to vet, but one thing that’s difficult to vet before moving in is your neighbor.

GEICO brings us this hilarious ad featuring obnoxious neighbors and a clogging problem – and we’re not talking about sinks and toilets. The only taps leaking in this apartment are noises from upstairs. You’ll see what I mean.

Ads from the Past

1956, Carpet Institute, Inc.

“When I use my strength in the service of my vision it makes no difference whether or not I am afraid.”

Audre Lord


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