Core Update Homework ✏️ - Carney
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Core Update Homework ✏️

To-dos after a Google Core Update.

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🧑‍🤝‍🧑 This startup is working on scary-good deepfakes. 

👎 The case for—and against—organic social.

🥃 The creator of Mad Men is selling off iconic furniture from the show.

⏸️ Pause ads on streaming platforms are performing well.

🍸 Chamberlain Coffee and Kendall Jenner’s 818 Tequila have teamed up to sell espresso martini kits.

🔉 Podcast: Anyone wanna buy TikTok?

AI Prompt: Television remote control.

6 Things to Do After a Google Core Update

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The March 2024 core update has been volatile. Here’s how to respond.

  1. Assess the impact on your site. Check search visibility often using tools like Semrush, Ahrefs or Sistrix to find huge surges or smaller fluctuations. Monitor traffic and ranking changes using Google Analytics, Search Console and other third-party tools. Then, take a look at your Google Search Console performance reports.
  2. Evaluate the market and gain industry insight. Review changes in SERPs, including new competitors and new snippets. Take stock of whether or not your closest competitors have gained or lost ground. Make sure to read the latest intel on the algorithm.
  3. Isolate the bad and the good. Segment data to understand factors leading to performance changes. Check URL directories to see whether certain areas are gaining, maintaining or losing ground. Compile a spreadsheet of your biggest winning and losing pages to compare and contrast.
  4. Review areas for improvement. Review and align with Google’s guidelines for content and quality. Audit your site, considering site speed, mobile-friendliness, crawlability and indexability. Check metrics such as engagement rate, average session duration and pages per session in Google Analytics to gauge user engagement.
  5. Review your strategy and plan. Schedule a more thorough review, assess user intent, and carry out a content gap analysis. Create an achievable action plan you can start on as soon as possible.
  6. Communicate with stakeholders. Prepare a summary report, explain plans and strategies, address concerns, and update on progress.

Dig deeper at Search Engine Journal.

Q for You

How important is organic social to your content strategy in 2024?


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For You

TDC TikTok Swift

Our video essay on the marketing genius of Taylor Swift and #TTPD is live.

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Sheetz Freakz

Feed Your Inner Freak

If you got a Sheetz nearby, what’s your MTO?

Sheetz is embracing its late-night, cult-icon status by welcoming the little freak within us all, no matter how you stupid take your totz.

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