Be in The Know
- Heinz has resurrected Rebecca Black, Bad Luck Brian, and William Hung from the viral archives for a new campaign.
- Subway, McDonald’s, and Burger King are battling it out with ChatGPT-generated posters.
- According to the Black Creator Impact Report, Black creators generate 1.5 to 10x greater media value than non-Black counterparts.
- TikTok has launched a new AI script generator for advertisers.
People Pay More Attention to Disappearing Content
If you’re not taking your Instagram Stories strategy seriously, you might want to reconsider. Recent research has found that users pay closer attention to content that can be seen only for a limited time.
In a series of 12 experiments, users:
- Recalled 9% more of the ingredients in a video recipe.
- Watched a Facebook video ad for 25% longer on average in Story format.
- Focused their eyes 5.76% more on key areas of a graphic when told they could only view it once.
Why? Similarly to how consumers are more willing to pay more for limited-edition products, the scarcity of disappearing content encourages us to consider it more closely.
Apply this insight by posting promotions, contests, and announcements to disappearing channels, like Instagram Stories.
Check out Ariyh for the full download.
Smash or Pass
AI is everywhere. And now it’s part of Constant Contact too.
Are you a marketing agency, freelancer, or consultant who helps small businesses or nonprofits? Constant Contact has new AI tools for you.
Combine AI with automation and you’ve got a heck of a lot of power at your fingertips. If you haven’t taken a look at Constant Contact in a while, sign up for a free trial.
And if you like the new AI and automation tools, join the Constant Contact Partner Program. You can access multiple clients from 1 login, get Constant Contact Certified, earn financial incentives, and get a free account for your own business.
Start your AI and automation journey now, and start doing more for your clients. Check out this short video and then connect with the Constant Contact Partner team to see if you qualify for a free account.
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Heine… Whatever
Heineken is celebrating 150 years of people absolutely butchering the spelling and pronunciation of the classic Dutch beer… or “the green bottle,” if you will.
