Do Ya Know?
Top Posts of The Week
- Here’s why Under Armour’s AI-driven commercial sparked a controversy about creativity and credit.
- Getty has made 88k images free to use, even for commercial purposes.
- LinkedIn is testing in-app gaming experiences.
- Spotify’s Daylist is a meme and a marketing tool.
Bonus: ICYMI, we built our own version of the NYT Connections puzzle. This week’s theme is Digital Marketing. If you try it, share your results and tag us on LinkedIn.
What We Learned
Monday: Later this month, LinkedIn will expand the Thought Leader Ad format so that advertisers can sponsor content from members that aren’t necessarily employees.
Tuesday: Instead of churning out content for pins, think of Pinterest as the ultimate channel for repurposing what you’ve already built to drive web traffic.
Wednesday: Advergaming has a long tradition—from Atari in the 80s and CD-ROMS in the 90s to flash web games in the 00s and smart phone apps today. What kind of advergame will work best for your brand?
Thursday: What comes first, design or copy? At Carney, we think of the relationship between copy and design as similar to electromagnetic waves, or “electric and magnetic fields dancing together in a pas de deux.”
The Conversation
Ashley asked, “What do you all use to send out your company newsletters?”
Allyn asked, “Can you suggest a hashtag tracker/social viewing tool (ideally free, preferably low cost) that you like?”
Sara asked, “Have you ever run a marketing campaign / created a marketing ‘moment’ of any kind in a closed platform or private community—for example, a FB Group, a Discord channel, a Telegram chat, a Geneva channel, or a private community of any description?”
Carrie asked, “Any recommendations for a great tool to keep an editorial calendar?”
Pocket Stats
Here’s what we learned about The Daily Carnage community this week:
- 46% of marketers report that their organizations have no plans to increase first-party data sets in response to cookie deprecation. 7% of marketers are holding off reacting until next year.
- The majority (59%) of marketers feel positively about the Impossible Foods’ red rebrand, which aims to reach new customers beyond its historically academic, green-conscious target.
- 65% of marketers feel negatively about the generic branding and long-winded name of Meghan Markle’s new luxury lifestyle venture.
Equinox Cocktail
Ingredients
- ½ oz Tropical Passionfruit Syrup
- 1 oz blended Scotch
- 1 oz Cachaça
- 2 dashes Boker’s bitters
Steps
- Add all to a mixing glass with ice.
- Stir for 20 seconds and strain into a chilled coupe.
- Express an orange peel and garnish.
Recipe by Liber and Co.
Hire Us
👋 🤓 We’re Carney, the digital agency behind The Daily Carnage.
When we’re not dishing you the best of marketing every day, we’re designing and developing new projects for clients on earth and in space.
What can we get started for you?
Did Ya Know?
Answer: The Royal Family.
Wanna run comms for the Royals? How good are your photoshop skills?
