News
Be in The Know
- Just relax. 10 hours of a crackling fireplace 🔥… and a robot 🤖.
- Free Steamboat Willie. Mickey and Minnie Mouse lose copyright protection next week.
- Answering emails on the go? Grammarly’s AI writing help comes to your iPhone.
- Yes, but…Apple is now banned from selling its latest Apple Watches in the US.
Tactics
20 Types of Backlinks
- Editorial: Organic links acquired when other websites find your content valuable and link to it.
- Guest post: A backlink you acquire by writing and publishing content on other websites, typically within your niche or industry.
- Mend broken backlinks: The strategy involves identifying broken links on relevant websites and suggesting your content as a replacement.
- Dofollow: These allow search engines to follow them, passing on link equity to the linked page.
- Nofollow: These contain the nofollow (rel=“nofollow”) attribute and instruct search engines not to follow them.
- Comment and forum: Links that you acquire by leaving comments under blog posts. Likewise, forum backlinks come from forum threads or your signature.
- Niche edits: Also known as curated links or link insertion, these are backlinks inserted into existing articles, listicles, or pages on a website.
- Press release: Links you obtain by distributing press releases about your business updates or events.
- Social media: These refer to any link from a social media website or page to your site.
- Directory: These come from submitting your website to online directories or business listings
- Image: An image that is linked (attributed) to a site/page.
- Video: These come from video descriptions, comments, or video credits when your videos are uploaded on platforms like YouTube
- Paid: When a website pays a third-party domain for a dofollow backlink that points back to its domain.
- Edu and gov: Domains with the EDU and GOV suffix are the most trusted extensions for Google.
- Unlinked brand mentions: When a website talks about your brand, a case study, or research but does not link to you.
- Podcast: Obtained by being a guest on a podcast or when your website is mentioned in podcast show notes.
- Testimonial: Earn links by providing testimonials or reviews for products, services, or businesses.
- Footer: Sitewide links placed at the bottom of your website in the footer section.
- Badge: These can be earned when other websites or organizations award you with a digital badge or emblem.
- Influencer-generated: When they mention or link to your website in their content.
Drill down more at HubSpot.
Poll
Q for You
Tools
NotebookLM
Google’s experimental AI note-taking app is now widely available to U.S. users. With help from Google’s Gemini Pro AI model, it summarizes your imported docs, generates insights, answers questions, and reformats your notes into outlines, study guides, emails, newsletters, and more.
Watch
Enough Said
The WWF has released a haunting stop-motion animation of a young girl outrunning natural disasters until there’s nothing left but smoke, set to Billie Eilish’s “when the party’s over” sung by a children’s choir.
