Get In, We're Nostalgising 👾 - Carney
The Daily Carnage

Get In, We’re Nostalgising 👾

46% of marketers leverage nostalgia.

Do Ya Know?

Check your answer below!

This iconic game celebrated its 40th anniversary this month. Hint: It’s also achieved the coveted “brand as verb” status.

Top Posts of The Week

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💭 Infographic: WTF is nostalgising?

💙 Report: These are the most trusted brands in the U.S.

 Apple Intelligence: every new feature coming to iPhone and Mac.

🔗 Study: 96% of sites in Google’s top 10 positions have 1,000+ links from unique domains.

🤝 BeReal has been acquired for $537 million.

🔍 Survey: 54% of people look through more search results vs. 5 years ago.

🎵 The new “My Spotify” campaign includes digital, social, OOH, and in-app experiences.

😽 Instagram’s virtual pets will change in appearance based on how many likes a post gets.

😚 Rhode’s new it-girl blush is so getting lost in your bag.

🏠 Zillow’s marketing team keeps a loving eye on the rogue “Zillow Gone Wild” social accounts.

▶️ YouTube is testing QR codes for channels.

What We Learned

Monday: Take a peek at the 20 books that marketing execs are cracking this summer, courtesy of AdAge.

Tuesday: How are you supposed to conduct UX research with zero or limited access to users? Here are some workarounds from Smashing Magazine to better understand pain points.

Wednesday: Instagram chief Adam Mosseri has shared new insights about the platform’s ranking considerations in a new interview with Colin and Samir.

Thursday: Try these 5 short-form video content trends from StudioID to effectively reach your audience in 2024.

Carnage Connections

Happy 1st birthday to the NYT Connections game! We’re loving that you’re loving our digital marketing-themed Connections. Here’s lucky #13.

Can you solve this puzzle?

Carnage Connections #13

The Conversation

Andy asked, “What’s your take on current state of FB ads? Apparently they are not working.”

Amanda asked, “Adobe has some terms of service that are fairly alarming to my company. Any thoughts on what this might mean for the industry?”

Bri asked, “Any recommended cookie consent providers we should consider switching to?”

Heather asked, “I’m looking for recommendations for a new ESP to transition to from Mailchimp (I know, I know 😆).”

Pocket Stats

Here’s what we learned about The Daily Carnage community this week:

  • Instagram has been testing unskippable ads on the platform, and 31% of marketers are looking forward to the feature while 28% are worried the move will backfire and affect platform engagement.
  • Smash or Pass: 78.5% of marketers are loving the Heinz Ketchup-flavored KitKat concept.
  • 46% of marketers say nostalgia is part of their content strategy. 
  • 42% of marketers rely on native, automatic captioning for their videos, while 36% opt for custom branded captioning. 22% of marketers don’t caption their video content.

Classifieds

Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.

What you get:

  • 200 characters 📣
  • An internal link 🔗
  • Your ad lives on our site indefinitely 💛

Let’s get it on the calendar.

June 'n Juice

Ingredients

  • 1 oz London dry gin
  • 1 oz pear brandy
  • 1 oz lemon juice
  • 1 oz pineapple juice
  • 1 oz coconut cream
  • 3 dashes Bittermens Burlesque Bitters

June 'n Juice

Steps

  1. Combine all ingredients in a shaker tin with pebble or crushed ice.
  2. Shake until chilled and pour into a Collins glass.
  3. Top with more pebble or crushed ice. Garnish with mint.

Recipe by Punch

Ads from the Past

Tetris, 1987

Tetris, 1987

Did Ya Know?

Answer: Tetris.

Russian computer programmer Alexey Pajitnov created Tetris on June 6, 1984 on a Soviet Electronika 60 computer. You can observe this historical anniversary by playing the original version online. Who is better at Tetris than a marketer, for real?

Original Tetris

 

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