Be in The Know
- TechCrunch reveals 8 predictions for AI in 2024.
- YouTube postpones co-viewing measurement plan.
- EU has opened formal proceedings against X over possible DSA breaches.
- Instagram adds option to stop visitors from expanding profile images.
5 Tips for TikTok Creator Ads
People trust TikTok creators, making them a great investment for brands looking to advertise on the platform. Keep these data-based tips in mind:
- Grab attention fast. 90% of ad recall impact and 80% of awareness impact is captured within the first 6 seconds. Best bet? Show a real person, first thing.
- Make a personal connection. TikTok users respond to approachable creators. Ads in which a creator greets the audience have a 112% uplift in brand recall. Say “you.”
- Show your product in use. Ads in which creators unbox, demo, or show off products throughout the video get a major boost.
- Use high-impact elements. Feature original or trending music, text overlay, and upbeat pacing to stay platform-appropriate.
- Don’t skip the CTA. On-screen, written CTAs saw a 205% boost in purchase intent.
Read the full report at CreatorIQ.
Q for You
StampFans
Substack but for snail mail. Here’s how it works: your audience subscribes to your StampFans and, magically, one letter per month from you is posted—the old-fashioned way—to their real mailboxes. People are into personal, tangible connections, which is an opportunity for you to monetize your work without the logistical labor.
Watch
Cookie Horror
In this amusing Frito-Lay spot, Santa is psychologically tormented by the sheer volume and variety of Christmas cookies he’s responsible for putting away in one night. That is, until one homeowner offers him a bag of Lays potato chips—the snack you can happily have tons of—in exchange for a sneaky pic.
