Do Ya Know?
Top Posts of The Week
🦌 Was the Dunkin Facebook hack real or just a smart marketing play?
⏰ Finite five-letter words could spell the end for Wordle.
👶 Report: Gen Alpha is very online. Here’s what they’re doing.
😳 Cereal brand Surreal went viral on LinkedIn for sharing embarrassing social stats.
🏀 Dude Perfect is winning the creator economy by building an empire.
👩🍳 Infographic: Cooking is the most popular form of influencer content.
What We Learned
Monday: SocialInsider has compiled some 2024 stats to guide your LinkedIn strategy. The sweet spot? Multi-photo posts with captions under 19 words generate the highest engagement rate (over 5%).
Tuesday: Jake Abrams shared these 5 whitelisting strategies with Buyology: Post boosting, traditional influencer whitelisting, branded content site whitelisting, true publisher whitelisting, and brand-created publisher whitelisting.
Wednesday: Investing time and resources in building rigid social playbooks that can’t keep up with platform updates and the speed of culture is OUT. Investing in a living, breathing social philosophy that guides your brand’s approach to any trend is IN.
Thursday: YouTube has announced new features to enhance its shopping ecosystem this spring in response to 30+ billion hours of views on shopping videos in 2023.
The Conversation
Sarah asked, “Pulled 3 client GA4 reports this week and noticed a large drop in engagement rate across the board. Has anyone else noticed this or heard of anything causing this?”
Christie asked, “Alright… who has innovative/creative company email signatures? Let’s see ’em 👀”
Melissa asked, “What platform have you all used for printing and mailing full color B2B postcards?”
BobbieAnne asked, “Looking for an influencer marketing workshop/webinar.
So far I haven’t been able to find anything useful via YT or LI.”
Pocket Stats
Here’s what we learned about The Daily Carnage community this week:
- Our TikTok covering Instagram’s interest in private engagement features went viral this weekend, sparking a conversation about the platform’s waning performance as a marketing tool and a social network. So, we asked subscribers how satisfied they are with Instagram. Here’s what we found:
- Extremely satisfied: 10%
- Very satisfied: 15%
- Satisfied: 29%
- Somewhat satisfied: 40%
- Not satisfied at all: 6%
- 79% of marketers report that they would NOT pay for AI features in Google search results. The historically ad-funded search engine is allegedly exploring the option to paywall results that use generative AI technology.
- 74% of marketers work from a dynamic social philosophy to guide messaging instead of adhering to a rigid social playbook.
- The majority (63%) of marketers like the new Disney+ branding, which incorporates Hulu green into a new color, named “Aurora.” The refresh has been more controversial with traditionalist Disney fans.
April Showers Cocktail
Ingredients
- 3 oz gin
- 1 oz fresh lemon juice
- 1 1/2 tbsp agave nectar
- 6 oz ruby red grapefruit juice
- Edible flowers for garnish, optional
Steps
- Fill a cocktail shaker with ice. Add the gin, lemon juice, agave nectar and grapefruit juice, shake vigorously for 10 seconds.
- Pour into a coupe or martini glass. Garnish with edible flowers.
Recipe by Culinary Ginger
Did Ya Know?
Answer: Desktop computer.
According to their parents, 49% of Alphas own a tablet, but they spend the most time on desktop computers (and VR headsets).
