Be in The Know
- Here are the Top TV Advertising Spenders in 2023 ranked.
- Remember 2023 as the Year Twitter Died.
- Brooklyn Nets marketing team goes for moon shot in pairing Cam Johnson with Neil DeGrasse Tyson
- Fragmented frontiers: Here is a look at the ad industry’s post-tracking tribes.
2024 Visual Trends, according to Adobe
Adobe’s annual Creative Trends Report is here, and it has distilled insights from over 30 million Creative Cloud users into 4 visual trends for the coming year.
- Calming Rhythms: “Fluid and flowing forms that soothe the senses and support emotional balance.”
- Wonder and Joy: “Visuals that inspire a sense of awe, joy, and enchantment.”
- Dynamic Dimensions: “Where all dimensions and types of content seamlessly merge.”
- The New Nostalgia: “Contemporary interpretations of vintage styles.”
But who can say for sure how 2024 will look? Get access to the full vision for more.
Smash or Pass
Opus Clip
If you’re killing it with long-form content but too busy for TikTok, Reels, and Shorts, check out Opus Clip. Slice your long video content, like podcasts and video essays, into 10 short clips with one click and—you guessed it—the power of AI curation, which analyzes your video to isolate the best hooks and highlights.
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We're Lovin' CosMc's
McDonald’s is hoping to win in the afternoon-pick-me-up category with CosMc’s, a spin-off restaurant with a focus on customizable and complex drinks, plus some familiar snacks.
The brand is testing the yearlong pilot concept in three markets in the new year, with the first already open in Illinois.
With nostalgic, space-themed branding and menu options like the Turmeric Spiced Latte with your choice of four milks, eight flavored syrups, espresso, sprinkles, sweeteners, and more, it feels like the drive-thru of the future.
