News
Be in The Know
Tactics
5 Podcast Analytics Myths
Podcasting is a relatively new channel with complex and often opaque data collection, interpretation, and discrepancies across platforms. Here are 5 myths of podcast analytics debunked:
- The number of downloads accurately reflects the number of listeners. Factors like automatic downloads, bots, or multiple downloads by the same listener can reflect this metric. Unique listener metrics and engagement data better reflect your audience.
- A high number of subscribers guarantees high listenership. Many people subscribe to podcasts but listen infrequently. Episode unique listeners, completion rates, and consumption rates are better gauges for the popularity of your episodes.
- Episode length determines listener engagement. Listeners have different preferences—some prefer shorter episodes, while others want longer discussions. Focus more on content quality, consistency, relevance, and delivery than duration.
- High listener numbers automatically lead to monetization opportunities. Advertisers and sponsors also consider listener demographics, engagement, and niche appeal.
- Analytics can’t measure listener loyalty and satisfaction. Subscriber retention, episode completion rates, listener feedback, and social media interactions provide valuable insights about your audience.
Check out the full post at Cohost.
Poll
Q for You
Tools
Instacap
Use Instacap to instantly collect visual feedback and annotation on a screenshot or scrolling webpage without the use of other apps, windows, or photo editors. No signups or meetings required—just share the link.
Sorry Bout It
KFC is issuing sincerest apologies to utensils everywhere, ’cause their chicken is so finger-lickin’ good that many a disposable spork has been neglected.
