TGIF the 13th 👻

Top Posts of The Week

• We are in the Taylor Swift era of marketing.
• This is why teenagers love LinkedIn.
• You can now add social media links to your Google Business profile.
• Google announced an ad measurement tool for the post-cookie world.

What We Learned

Monday: Supercharge your PPC campaign with these 10 Google Ads hacks.

Tuesday: When you enable TikTok’s new Search Ads Toggle within the Ads Manager, your existing in-feed ads are automatically served alongside relevant organic search results in the app, extending your reach to high-intent users.

Wednesday: Just in time for the holidays, Meta has announced these new Reels features to enhance your ad campaigns.

Thursday: Let’s get academic for a minute. These 5 mental models can radically shift your perspective and shock you out of a content rut.

The Conversation

Abbey asked, “Are there any good tools or program recommendations to do market/company research?”

Lee asked, “Can anyone recommend an intermediate/advanced Google Ads course?”

Renee asked, “E-commerce email marketing question: How are you guys defining your 30 day engaged segment (or whatever your timeframe is)?”

Hannah asked, “Hey B2B marketers – how do you make your email newsletters less boring?”

What We're Loving

Here’s what the Carney team is up to this week…

Reading: Zac Wang asks “What happened to big, bold brand campaigns?” over at The Current.

Watching: This one’s for folks who are more productive with a “study buddy.” Apple released a 90-minute video of actress Storm Reid studying (with the new MacBook Air 15″) with a pretty good lofi hip hop soundtrack.

Playing: Colgate’s Smile Generator AI tool.

Listening: This “Friday the 13th” playlist on Spotify for an 80s-flavored spooky time.

Bloody Mary

Ingredients

• 2 cups tomato juice, chilled
• ¼ cup fresh lemon juice
• 2 tsp Worcestershire sauce
  2 tsp prepared horseradish
• ½ tsp Tabasco hot sauce
• ½ tsp celery salt
• ⅛ tsp black pepper
• 1 cup (8 ounces) vodka, chilled
• For the rim: Old Bay seasoning (purchased or homemade) and kosher salt
• For the garnish: celery stalk, lemon wedge, olive, cocktail onion (use cocktail picks if desired)

Steps

1. In a large cocktail shaker, combine the tomato juice, lemon juice, Worcestershire sauce, horseradish, Tabasco, celery salt and black pepper. Shake well to combine (without ice). Strain into a quart mason jar or small pitcher.
2. To serve, on a plate place a mixture of roughly half kosher salt and half Old Bay seasoning (or celery salt). Cut a notch in a lemon wedge, then run it around the rim of a glass. Dip the edge of the rim into a plate of salt.
3. To each glass, add 2 ounces (¼ cup) of vodka and ½ cup of Bloody Mary mix and stir gently to combine. Fill the glass with ice and add the garnishes.

Recipe by A Couple Cooks

Make This Drink

Did Ya Know?

Answer: E.l.f. Cosmetics.

The Piper Sandler “Taking Stock with Teens” report saw the cosmetics brand jump to 29% preferred by female teens.