Top Posts of the Week
What We Learned
Monday: Sleeknote shared 9 Black Friday marketing strategies. A few of them are:
- Build Your Black Friday Email List
- Schedule Your Popups
- Experiment with Timing
- Make Your Sale Memorable
Tuesday: Content Marketing Institute told us 5 underused ways to get better content ideas. Scour job descriptions on job boards to better tailor your message to specific buyer personas. Tune into Industry leaders on LinkedIn and address what they discuss with your own content.
Wednesday: IMPACT went through 6 reasons you’re not generating leads with your blog content. It might be you’re writing about the wrong topics, your content has no personality, you’re selling too hard, or you have no clear next steps.
Thursday: Databox provided 14 tips for planning and boosting your PPC campaign performance. Among them are:
- Define your goals.
- Keep experimenting with your variables.
- Avoid generic funnel targeting.
- Track your conversion rate.
- Choose the right set of high-performance keywords.
Join The Conversation
Ellen asked, “What are your favorite recruitment campaign strategies and designs?”
Cara wrote, “What are ads or campaigns you’ve seen that have INSPIRED you?”
Megan is wondering, “Does anyone here have experience with Stripe online payments? Is it a good option?”
Sara posted, “I’m putting together my 2021 budget plan for sponsorships and campaigns. Has anyone ever done projection budgeting for travel? If so, how?”
The Bootleg Cocktail
- ½ cup fresh lemon juice (about 3 large lemons, juiced)
- ¼ cup fresh lime juice (about 1 large or 2medium limes, juiced) or additional lemon juice
- ¼ cup light agave nectar, cane sugar, or honey
- 2 packed tablespoons fresh mint leaves
- 2 ounces bootleg mix
- 2 ounces gin, vodka, or bourbon
- 2 ounces club soda
- To make the bootleg mix: Juice the lemons and limes into a liquid measuring cup. Add sweetener. Pour the juice and sweetener into a blender. Add 2 firmly packed tablespoons of fresh mint leaves. Blend thoroughly, until the mint is is broken into teeny tiny bits.
- To make the drinks: Fill cocktail glasses with ice. For each drink, pour in 2 ounces of your bootleg mix, plus 2 ounces of your liquor of choice and top with 2 ounces club soda. Serve with a straw, which doubles as a stirring device.
Recipe from Cookie and Kate
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