Quick! No Googling...
Top Posts of the Week
What We Learned
Monday: How do you pick the best store for your brand? BPlan wrote an article all about the 5 factors for picking your eCommerce platform. They went into detail about comparing all the top shopping platforms, too.
Tuesday: We love TikTok’s guide to their advertising and analytics dashboard because it’s just five simple videos. We broke the tactics for you but TikTok’s major piece of advice is to experiment as much as you can and unlock TikTok features as you go.
Wednesday: Last August, Google announced that it would begin rewriting some title tags on the SERP. Some marketers are not cool with that. If you want to keep control of your page titles, Zyppy wrote about 10 ways to beat Google title rewrites.
Thursday: Many marketing pros are on the look for promotional items that are worth it. The Social Commerce Blog put together a list of swag item uses, best practices, and unique company swag examples. Check it out before your next merch restock.
Join the Conversation
Ash wrote, “Now is a good time to check your campaigns to make sure they are not tone deaf in light of current events in Ukraine.”
Beth posted, “You ever take an action as a consumer in actual hopes of being retargeted – with a stronger offer – and then are disappointed when you’re not retargeted!? #CantBelieveImSayingThis”
Michael asked, “Anyone have insight on non-compete clauses in employment agreements? Specifically, those saying you can’t work for a competitor for one or two years after your employment ends. What are supposed to do? Change careers for a couple of years? Trying to gauge whether I’m overreacting to this or not. Thanks!”
Andrew shared, “Hive, I need your mind. Experiencing something super weird for a restaurant client…
Google their name today and saw this paid ad…using their website address, their phone number, but the description and meta title isn’t correct…It’s for some other restaurant. The weirdest part is that all of the links go to our client’s actual website and pages AND we’re not running any Google Ads whatsoever. Does anyone know what it might be?”
Fire Mule 🔥
- 2 oz Fireball Whisky
- 4 oz Ginger Beer
- 1/2 oz fresh lime juice
- 4 dashes bitters
- In a copper mug, add Fireball cinnamon whisky, ginger beer, lime, and bitters.
- Mix with a spoon.
- Sip away!
Ads from the PastAds from the Past
What was AutoZone’s original name?
d. Auto Shack
AutoZone was founded in 1979 under the name Auto Shack. But in the late 1980s, they were sued by Radio Shack and changed it to AutoZone.