Be in The Know
- These brands drove the strongest consumer engagement in the Super Bowl.
- X has announced a new Creator Targeting ad option.
- “Boat dinner” ? Here’s what people are searching in your state ahead of Valentine’s Day.
- Turns out Facebook is in fact chirping while you scroll. They’re working on it.
Love to Hate: 2024 Anti-Valentine’s Day Campaigns
We’re in a “pandemic of loneliness,” according to the Surgeon General, so our collective patience for St. Valentine might be at an all-time low. Still, consumers are expected to spend 25.8 billion on the holiday this year, and more and more brands are inviting the haters to the party with anti-Valentine’s Day campaigns.
- Classic candy-maker Sweethearts pretty much owns V-day, but they made a little treat for the rest of us. The “Situationships” conversation candies feature illegible messages “as blurry as your relationship.” They sold out.
- Don’t delete your break-up text just yet. You can turn it in to P.F. Chang’s for a free six-pack of dumplings all the way through National Break Up Day (Feb 21). You were already going to DoorDash those for good money. Nice.
- Shove it! Sustainable toilet-paper brand Who Gives A Crap is back again with Flush Your Ex. You can send in your crappy love letters to their production facilities to be recycled into literal TP.
- Don’t ghost when everything is falling apart. Just say it with a box of Insomnia Cookies. They’ll send your new ex a dozen classic cookies of your choice, along with a break-up note handwritten on the inside of the box. Or you can order a Goodbye Pie from Pizza Hut using their Excuse Generator.
- Feeling wild? A ton of zoos, animal shelters, and charities have really embraced the contrarian spirit. You can name your ex after a rat, a roach, or a vegetable; plaster their name on a litter box for a good cause; christen a mealworm after them; or name a soon-to-be neutered cat after them.
If you’re celebrating alone, take heart—we all kind of have the same X this year, thanks to Elon Musk. Love ya.
Q for You
Superlist
If making a list is on your list, you can cross that off your list with Superlist.
This task management tool lets you create and share lists with your team (or your family—you can toggle between personal and professional). Everyone can drop in related notes, files, images, and more. Then, Superlist will generate a “Today” list for you, aggregating the most pressing action items from across your projects.
Tip: Connect it to Gmail so your starred emails become tasks.
Sponsorships
Sponsor an entire week of The Daily Carnage for $2,500.
That’s 50,000 impressions from tens of thousands of marketers.
Biting Back
BarkBox is known for pushing the envelope.
This cheeky “Give and Receive” campaign for Valentine’s Day, which rewarded referrals with $69 in store credit, was a perfect setup for a non-apology email. (To make it right, BarkBox will give you a benign $70 in store credit instead.)
We’d love to see their open rates.
Thanks to Barb from The Daily Carnage Facebook group for sharing!
