The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

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Blimp Centennial

The Goodyear Blimp is turning 100!

To celebrate, the Goodyear Tire & Rubber Company has begun touring the famous blimp over 100+ cities across North America and Europe with aerial stops at sporting events, music festivals, and other cultural moments.

And to really get the campaign off the ground, Goodyear will give 3 lucky tire-buyers a blimp ride to remember.

“With its century-long history and unique ability to instill a sense of wonder in those who experience it — whether from on the ground or in the air — the blimp gives Goodyear a way to connect with the public in a way no other tire company can match,” said Mark Stewart, CEO and President of Goodyear.

A Different Kind of Campaign

Did you know actor Matthew Lillard launched a liquor company called Find Familiar Spirits last year?

Now he’s teamed up with web series Critical Role to release a $99 Dungeons-and-Dragons-themed bottle of bourbon called Sandkheg’s Hide. We’ll spare you the details, but they’re unabashedly niche and sure to resonate with the target demo.

Your booze comes with a 44-page booklet with an original short story and artwork, as well as a new map from Critical Role.

Check out Lillard’s interview with Tubefilter for more.

Extraordinary Is Out There

Away has joined the growing list of companies integrating AI in their marketing, but the goal of its new campaign is to point out the limitations of the technology. The campaign demonstrates that no matter how wild an AI dreamscape may be, there’s a real-world destination that’s just as incredible.

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