Why are brands getting so weird? If everyone is unhinged… Is anyone unhinged? Is it more unhinged to be hinged? Has the counterculture become the mainstream? And if so, WTF is next?

In this episode, Shannon traces the rise of unhinged marketing through the lens of postmodernism and surrealism, movements born from similar periods of cultural instability.

Learn how marketers use chaos, irony, cynicism, and disruption to resonate in a fragmented, meme-driven digital culture.

🎙️ Stream now (15 min):

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🇺🇸 TikTok’s reportedly developing a US-only version of the app.

🔥 How Megan Thee Stallion brought Hot Girl Summer to Love Island USA.

🤖 Google Ads launches a new Search Match Type called AI Max to enhance campaign reach.

📚 CMOs share their beach reads.

🧭 How Vogue could navigate potential industry headwinds as ad-winner Anna Wintour steps back.

🗓️ Should you try a no-meeting week?

Growth marketers are using an interesting (and maybe controversial) hack: AI Share Buttons.

Instead of relying solely on Google, AI Share Buttons like “Summarize in ChatGPT” or “Explore in Perplexity” let users input content directly into the memory and citation streams of large language models.

What’s the advantage?

• ✅ Passive citations in AI-generated answers
• ✅ Prompts that guide how your content is summarized
• ✅ Long-tail memory inclusion in user sessions
• ✅ Visibility in zero-click search environments
• ✅ Bypassing traditional SEO competition

You’re feeding the right links into the models your audience is already using. The result is persistent, organic brand awareness inside LLM outputs.

So, where should you put AI share buttons?

• Blog posts & articles
• Newsletters
• Link-in-bio tools
• Product & landing pages
• Documentation & press kits
• X threads & social CTAs

In short: if you trust your content, help AI trust it too.

Ok, maybe that’s enough AI for one newsletter issue. This tool is for our Luddite marketer friends… if you’re still here, that is.

Yuubin is a cozy, digital letter-writing platform that revives the charm of traditional mail. Messages take exactly 24 hours to be delivered. No notifications and no read receipts.

The art of intention! The pleasure of anticipation! The perfect bliss of knowing your inbox won’t fill up the moment you clear it!

Also, save on stamps!

Got something to promote?

For $99, you get 200 characters to share your stuff right in this spot.

Our on-demand process lets you select your date, drop in your creative, complete your payment, and get your Classified Ad our calendar ASAP.

Pepperidge Farm’s Goldfish wins for splashiest summer pop-up.

One thing about Goldfish’s primary audience? They could probably use a free car wash and interior vacuum.

So, the brand is hosting the Goldfish Retrieval Service (to clean up your wayward crackers) this week, on Thursday and Friday at Valet Auto Wash in New Jersey, which is the perfect spot to target travelers en route to the Jersey Shore.

Snacks are indeed included.