The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

Today’s Issue

Choose Your Adventure 🏹

Are custom algos the future?

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PPC made EASY

Now that you’re firing on Google Ads, how about a tool that’ll make managing your PPC campaigns a heck of a lot easier?

Enter Shape. A better way to control, organize, and collaborate on ad spend at scale.

What we like: The UI is on point. Shape is simple to use and makes managing multiple clients and budgets seamless. We also like the ability to add permissions and team members with ease.

What we don’t like: So far, so good.

Better Deliverability

We’re staying on that deliverability shtick and giving you a 🔥 recommendation. (Woah, we just went all Gary Vee with that 🔥 reference. Sry.)

It’s called Mail-Tester. This website will test the spammyness of your emails by giving you some key data including if you’re authenticated, broken links and what you can improve on. Mail-Tester spits out a score from 1-10. The goal is 10, but if you’re living that 8 or 9 life, kudos to you.

What we like: everything about it

What we don’t like: 0 things

Animation for All

Now that you’re up and rolling on YouTube, you may want to throw in some animation to your videos. “But wait, I know nothing about animation.”

We got your back. Enter Vyond. Vyond lets you create videos with ease using their library of templates, sounds, props, and so much more.

What we like: it’s super easy to use. Seriously.

What we don’t like: it can get a little pricey depending on your output.

Have You Reddit?

Unless you’re legit living under a rock, you’ve heard of Reddit. Are you actually using Reddit as part of your marketing strategy though?

We’re gonna give you a real-world example on how you might parlay Reddit into finding an engagement pod (we see you tactics 👆🏽). Head over to Reddit and sign up for a free account. Then, search for ‘Instagram engagement pods’ centered around your niche.

Ultimately, pods may not be your jam, but Reddit doesn’t live and die with Instagram pods. It’s a great place to get further insight into your content strategy and what ‘real folks’ are actually talking about.

Reddit is often dismissed by marketers as the step-child of the social media world, but if you’re targeting specific niches and can take some criticism, Reddit might be the place for you.

Will you…

~~Marry me~~ Make sending proposals easier? Yes!

If you’ve ever put together a proposal, you know how tedious of a process it is. What if there were an easier way?

Proposify makes creating proposals fast and efficient, bringing control, consistency, collaboration, and calm to your whole process.

Pros: great functionality, easy to use, and amazing customer service
Cons: can be glitchy, limited design capabilities

Just Squoosh It

You can have your cake and eat it too. We’re talkin’ about fast load times and high-quality images.

Enter Google’s new-ish web app called Squoosh. Squoosh allows you to drag and drop images and easily compress them into multiple formats. A small slider lets you adjust the level of compression and displays the final file size.

You had us at Squoosh.

The Messy Middle

Scott Belsky is kind of a big deal. He sold Behance to Adobe in 2012 for $150 million and became an early investor in Uber, Pinterest, and Warby Parker.

That’s just the highlight reel though. Those accolades didn’t come easy for Belsky. He left a cush job with Goldman Sachs to start a scrappy, bootstrapped business called Behance in 2006.

We’re currently reading his book ‘Messy Middle’, which is all about enduring, optimizing and making it through. It’s a great book to kick off your new year with.