Budget constraints are one of the biggest challenges for marketers in nonprofit organizations. But there’s good news. Many marketing tools and services offer discounted pricing for nonprofits.
We asked some of the sharpest nonprofit marketers in our Daily Carnage community to share their favorite tools and we’ve rounded up a list of discounts that you should know about.
Last updated: April 2025
- General Considerations
- Adobe Express
- Airtable
- Canva
- Constant Contact
- ChatGPT
- Fiverr
- Google for Nonprofits
- Hubspot
- Mailchimp
- Monday.com
- Notion
- Sprout Social
General Considerations
Here are a few tips for finding nonprofit offers for marketing tools and services:
- Look beyond the pricing page. We found that while most services offer nonprofit pricing, the offers aren’t always prominently featured. You might need to dig deeper into the FAQ or support pages.
- Be prepared to provide proof of your nonprofit status. Most services will require proof of US 501(c)(3) status (in the U.S.) or comparable certification from other countries.
- Know the exclusions. Be aware that each service may exclude certain types of nonprofits (such as political, religious, or healthcare nonprofits). Some offers have geographic restrictions.
- Don’t be afraid to ask. If you don’t find clear documentation on a brand’s website, reach out to their customer support or sales team and ask about available discounts.
Adobe Express
What it is:
Adobe Express is an all-in-one content creation app that offers video and image editing, generative AI services, stock assets, social media scheduling, PDF editing, font collections, and more.
Nonprofit Offer:
- Free access to the Adobe Express Premium plan for up to 10 people in your organization, renewable annually.
Eligibility:
- Must register with TechSoup to verify 501(c)(3) status.
🔗 Register for Adobe Express Premium for Nonprofits
Airtable
What it is:
Airtable is a flexible database-meets-spreadsheet platform great for project management, content calendars, CRM, and collaboration.
Nonprofit Offer:
- 50% off Team plans for qualifying nonprofits and educational institutions
Eligibility:
- U.S.: Must submit 501(c)(3) IRS determination letter.
- International: Certification from a relevant governing body.
- Excludes government, political, religious, and healthcare nonprofits.
- See the Airtable website for a complete description of qualifying nonprofits.
🔗 View Airtable’s Nonprofit Plans
Canva
What it is:
Canva is a graphic design platform with drag-and-drop tools for creating social media graphics, presentations, flyers, and more.
Nonprofit Offer:
- FREE access to Canva Pro, including premium templates, brand kits, and team collaboration tools.
Eligibility:
- Must be recognised as a charitable or a nonprofit organization by the local regulator in the country where you are registered
- Excludes legislative, political, governmental, educational, professional sports, and other nonprofits.
- See the Canva website for a complete description of qualifying nonprofits.
🔗 Explore Canva for Nonprofits
Constant Contact
What it is:
Constant Contact is a digital and email marketing platform offering user-friendly templates, reporting, and automation features.
Nonprofit Offers:
- 20% off standard pricing when prepaying for 6 months
- 30% off standard pricing when prepaying for 12 months
Eligibility:
- Must prepay; monthly plans not eligible.
- U.S. organizations must provide a digital copy of their 501(c)(3) determination letter.
- International organizations must provide a 501(c)(3) equivalent document.
🔗 Get Constant Contact for Nonprofits
ChatGPT (OpenAI)
What it is:
ChatGPT is an AI-powered assistant that can help with writing, brainstorming, and research.
Nonprofit Offers:
- 20% off ChatGPT Team plans (monthly or annual)
- 50% off ChatGPT Enterprise for large-scale implementations
Eligibility:
- Must be a verified nonprofit through OpenAI’s program
- Excludes academic, medical, religious, or governmental institutions.
- See the ChatGPT website for a complete description of qualifying nonprofits.
🔗 Get ChatGPT Nonprofit Pricing
Fiverr
What it is:
Fiverr is a marketplace of vetted freelancers across 500 categories.
Nonprofit Offers:
- Free access to the marketplace for up to 50 users
- 20% off coupon for your first marketplace purchase
- 10% off coupon each additional year
Eligibility:
- Obtain verification from TechSoup
🔗 Request Fiverr Nonprofit Pricing
Google for Nonprofits
What it is:
Google provides tools designed to help nonprofits raise awareness, support fundraising, and manage day to day operations.
Nonprofit Offers:
- FREE access to business apps like Gmail, Docs, Calendar, Drive, and Google Meet.
- Google Ad Grants provides access to $10,000 USD of in-kind advertising every month for text ads.
- YouTube Nonprofit Program (U.S. only) lets you link supporters to any external URL and features that help with fundraising.
- Google Maps Platform credits to nonprofits.
Eligibility:
- Must meet country-specific nonprofit requirements.
- Excludes governmental organizations, hospital or healthcare organizations, schools, academic institutions, and universities.
- Google for Education offers a separate program for schools.
HubSpot
What it is:
Hubspot is a CRM platform for marketing, sales, service, and content management.
Nonprofit Offer:
- 40% off on all HubSpot tools, including SEO, analytics, and audience engagement features
Eligibility:
- Must be a new HubSpot customer
- Must be based in North America, Australia, or New Zealand
- Must be a registered nonprofit and sign an annual contract.
- Eligible nonprofit organizations must have a mission to benefit the community.
- Excludes colleges and universities (with exceptions for foundations or nonprofit research initiatives); hospitals, professional and semi-professional sports organizations; governmental and political organizations.
- See the HubSpot website for complete eligibility requirements and exclusions.
Mailchimp
What it is:
Malichimp is an email marketing platform that can be used for newsletters, donor communications, and outreach campaigns.
Nonprofit Offer:
- 15% discount for verified nonprofit organizations
Eligibility:
- U.S. organizations must provide a digital copy of their 501(c)(3) determination letter.
- International organizations can submit their website for review.
🔗 Mailchimp Nonprofit Discount Information
Monday.com
What it is:
Monday.com is a project management and team collaboration platform.
Nonprofit Offer:
- Nonprofit Plan: First 10 seats free + 70% off additional seats
- Enterprise Plan (minimum of 25 seats): 33% off per user
Eligibility:
- Must be a registered nonprofit, charity, NGO, or social change org and provide supporting documentation.
- Excludes healthcare, religious, economic development, government, professional sports, educational and other organizations.
- See the Monday.com website for a complete description of eligibility requirements and exclusions.
Notion
What it is:
Notion is a workspace for notes, task management, documentation, and collaboration.
Nonprofit Offer:
- 50% off the Plus Plan
- FREE access to nonprofit-specific templates (fundraising, donor management, volunteer tracking, etc.)
Eligibility:
- Notion works with TechSoup to validate 501(c)3 registration. This usually takes 3-5 business days and a one-time admin fee.
🔗 Explore Notion for Nonprofits
Sprout Social
What it is:
Sprout Social is a social media management platform offering tools for scheduling, engagement, analytics, and team collaboration.
Nonprofit Offer:
- Lower rates for Sprout Social’s Professional and Advanced plans with an annual subscription.
Eligibility:
- Must be a U.S. 501(c)(3) organization and commit to an annual subscription
Let’s keep the conversation going
Do you have a favorite marketing tool that offers a great nonprofit discount? Let us know so we can add it to the list.
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Are you a nonprofit looking for an agency partner to help with marketing, design or development? Carney can help. Let’s talk.
