Omni-channel media buy strategy for language learning app.
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Project Overview
Website redesign for commercial space travel company.
Client
Astrobotic
Industry
Space
Technology
Services
Strategy
UX/UI
Design
Content
Development
The Objective
Astrobotic flies items into space for individuals, companies, universities, and nations. So, how do you bring concepts like “translunar injection” down to earth for all of those different audiences?
From copy to design elements, we needed to marry clarity and simplicity with credibility and accuracy.
We are mediators, making the complex understandable
To help Astrobotic with their website design, we needed to immerse ourselves in the world of commercial space travel. We took a field trip to the Astrobotic labs to see their rover on a simulated lunar landscape. We read up on the nitty-gritty of space travel. We followed space-industry news. And we asked an astronomical number of questions.
Credibility is King
Lunar travel still feels like science fiction to most of us. A strong visual vocabulary was critical for communicating services that are literally out of this world. Custom icons, animations, diagrams, and infographics helped convey Astrobotic’s services to everyone from investors and engineers to armchair space enthusiasts.
Helping Build the FedEx of Space
We developed branding, planning tools, animations, and custom calculators for MoonBox, a service for ordinary citizens to send keepsakes to the lunar service.
