Omni-channel media buy strategy for language learning app.
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Project Overview
College Board acquired Teamship (created by District C), an innovative program to connect student teams with businesses for real-world problem solving experiences. The program is designed to help students develop the skills needed for the modern workforce.
Client
Teamship by College Board
Industry
Education
Non-Profit
Services
Brand Refresh
Website Design & Development
UI/UX Optimization
SEO & Content Strategy
Accessibility Compliance
Sales Enablement Tools
The Objective
District C was looking for a refresh of its online presence to reflect its position as a nationwide leader in education innovation. The new website needed an improved user experience, refined storytelling, and careful attention to accessibility standards.
Elevating the Visual Style
We added a splash of lime zest and forest green to the brand’s core colors. Along with a revised typeface and visual styles, the brand refresh reflects the youth and energy of the student teams at the heart of the Teamship experience.
Audience-First Language and Navigation
Teamship brings together three distinct groups: students, educators, and business leaders. Information architecture, descriptive navigation, and reworked copy point each audience to the resources they need.
Refresh & Relaunch
The relaunched website brought together the new visual styles with a modern CMS, including custom tools for managing programs, events, and registration windows. As Teamship became part of the College Board family of college prep offerings we provided strategic support to updates to the website and created a refreshed library of sales enablement tools.
