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Project Overview

Buoy is redefining hydration with its clean, squeezable electrolyte drops that seamlessly mix into any drink without affecting taste. As a fast-growing direct-to-consumer brand, Buoy needed a marketing infrastructure that could support its subscription model and drive long-term customer retention.

Client

Buoy

Industry

Consumer Packaged Goods
Health & Wellness
eCommerce

Services

Digital Strategy
Content Development
Email Design & Development
CRM & Lifecycle Marketing
Shopify & Klaviyo Integration

The objective

Buoy partnered with us to scale its email and CRM strategy, ensuring a seamless customer experience from first purchase to long-term retention. The goal was to build a robust multi-channel digital marketing strategy, enhancing customer touchpoints across email, SMS, and transactional communications while optimizing automation through Klaviyo and Shopify.

Optimizing the Digital Customer Journey

Using insights from customer data and behavioral triggers, we mapped out an end-to-end email & SMS strategy designed to nurture leads, increase conversion rates, and reduce churn. This included:

Lifecycle email flows that supported onboarding, engagement, and reactivation.
Transactional & promotional email design to enhance brand consistency and clarity.
Abandoned cart recovery & re-marketing sequences to recapture lost sales.

Seamless Platform Integration

To ensure a frictionless experience, we built custom automated email sequences within Klaviyo and integrated them with Shopify, allowing for personalized messaging based on customer segments (one-time buyers, subscribers, and non-subscribers).

The Results

Buoy’s enhanced email marketing strategy delivered:

Higher retention & subscription growth through personalized lifecycle automation.
Increased engagement & conversions via optimized email design and targeting.

Scalable, data-driven automation that continues to support customer acquisition and retention.