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Project Overview

Colibri Group is one of the most admired professional learning companies in the world and has helped 5+ million professionals in real estate, healthcare, financial services, accounting, valuation and property services, and teacher education.

Client

Colibri Group

Industry

Education
Finance
Real Estate

Services

Brand Strategy & Architecture
Brand Identity
UX/UI Design
Website Design & Development
SEO & CRO
Digital Campaigns

See Website

The Objective

As a preferred digital marketing partner, we help Colibri Group and its ecosystems grow and scale through implementing their brand experience strategy across digital platforms.

We provide ongoing strategic and creative support in areas that include branding and visual identity, website design and development, ecommerce UX/UI, SEO, CRO, campaigns, and more.

Full-Scale Website Audits

We conducted comprehensive website audits for three Colibri brands-new, using technical performance, SEO, and UX insights to identify short- and long-term opportunities for improving organic performance and overall digital user experience, which we translated and developed into brand-new digital .com properties.

Branding & Visual Identity

We built a new visual identity for the real estate ecosystem, established color systems and applications for its sub brands, and developed a comprehensive brand guide.

GTM Support & Creative Development

We developed GTM and seasonal campaigns to support organic and paid marketing initiatives for Fall and Winter 2022 that included social posts and videos, display, programmatic and social ad sets, and design templates for the internal team to use post launch.

Digital Best Practices Guide

Informed by our previous work and the new e-commerce UX and functionality we introduced, we built a comprehensive guide for website design, development, and content best practices to support future website iterations of Colibri brands.