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Project Overview

Philips is an international electronics brand with a growing portfolio of health-related products for consumers and clinicians.

Client

Philips

Industry

Consumer
Healthcare
Technology

Services

IA
UI/UX
Email Marketing
Custom Apps

Strategic Support

Carney provided support for sales and marketing, website design and development, internal company communications, and product research and innovation.

Create Downward Push and Upward Lift

For prescription-based medical treatment, the user journey is complex and highly regulated. We provided strategic support to educate physicians about Philip’s treatment options, to help durable medical equipment providers feature Philip’s products in an attractive way, and to motivate consumers to ask for Philip’s products by name.

B2C Digital Ads and Dynamic Landing Page

To showcase a high-end, direct-to-consumer piece of equipment, we provided creative and technical support to maximize creative options. Visuals and content on the ad level were dynamically reflected on the landing page. This allowed both the ads and the landing page to speak to various demographics and allowed us to test the performance of different creative concepts.

B2B Sales Tools

From explainer videos and custom calculators demonstrating service benefits to native apps showcasing product features, we created a variety of B2B sales tools to quickly and distinctly demonstrate the advantages of Philips products and services.

SEO/IA Audit and Strategy for Sleepapnea.com

What do you do with a URL named after a health condition affecting one 1 out of 5 adults in the United States?

Research into the consumer mindset allowed us to create and organize content that was in-tune with public awareness. We gathered data from existing Philips analytics, keyword research, user surveys, card-sorting activities, and workshops with key stakeholders to progressively iterate and refine the website.

Next-Generation Branding, Voice, and Positioning

Innovating new products and services means more to Philips than just iterating on hunches. Carney guided Philips and their Advance Innovations Group through research and workshops to develop a go-to-market brand strategy for next-generation products and service. Targeted surveys, questionnaires, A/B testing, and research into the consumer mindset combined business objectives with consumer-driven insights. Our collaboration helped avoid costly communication pitfalls and informed the next generation of products and services.