Omni-channel media buy strategy for language learning app.
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Project Overview
Space-tech website for leader in earth observation data.
The Objective
Satellogic is on a mission to improve life on earth through earth observation data for decision-makers tackling the biggest challenges of our time. Reaching a critical point in expanding their satellite constellation and sales offerings, Satellogic engaged Carney to create its next-generation website that would support continued growth.
Elevating the Brand
Using knowledge gained from a Discovery session and data collected from the existing site, we documented the types of content Satellogic needed to showcase—and how to organize that content in the CMS. These critical insights gained early in the project informed Information Architecture, User Experience, and the polished User Interface.
Earth is the Hero
The homepage needed to showcase the company’s stunning earth imagery. The goal was to allow Satellogic to update a complex hero animation as new images became available. This meant a conventional approach—such as a fully rendered video—wasn’t a viable option. Instead, we created a customizable solution that could be quickly updated in the CMS.
Accessible and Secure
Special attention was given to privacy, accessibility, and security that would meet the needs of Satellogic’s multi-national team and customer base. Carney partnered with Satellogic’s IT team to navigate a solution that provided maximum flexibility while addressing critical security concerns. Website content was also audited and enhanced to improve SEO.
Ready for Launch
The new Satellogic website was crafted to establish Satellogic as an industry leader that could address the needs of prospective customers, investors, partners, the media, and the general public. Carney has continued to support new product launches and strategic enhancements of the Satellogic website.
