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Project Overview

Ultra Safe Nuclear is a global leader in bringing safe, clean, and reliable nuclear energy for terrestrial and outer space applications.

Client

Ultra Safe Nuclear Corporation

Industry

Space

Services

Brand Guidelines

The Objective

Ultra Safe Nuclear needed expanded brand guidelines and a new website to showcase their growing portfolio of
projects and services. Complex concepts needed to be illustrated in a clear and understandable way.

Expanding the Brand

We expanded Ultra Safe Nuclear’s brand guidelines, creating in-depth insight into the possible graphic uses of the brand. This included brand typography, color use, contrast, icon style, tone and voice, use of white space, photography, and possible brand applications.

The main purpose of the iconography throughout the website is to visually explain complex concepts. Custom animations add depth and visual interest to the design.

Secure, Flexible Content Management

We worked closely with USNC’s team to select a content management system that best met their needs. Built on the Ghost platform, the CMS allows the Ultra Safe Nuclear team to add and edit content while our team continues developing new features simultaneously. The result is a site built for collaboration, performance, security, and ease of publishing.

Navigation

A primary, horizontal menu and a secondary vertical page-specific menu gives the user complete freedom to navigate all of the content across the site and on the page.

Building the Story

As the user scrolls down the website’s MMR Energy and FCM Fuel pages, graphics, and text transitions build on each other, progressively telling the story of providing reliable nuclear energy anywhere.

3D Elements

One of the most important elements in Ultra Safe Nuclear’s website are 3D renderings of their products on earth and in space. A clean, minimalistic UI focuses full attention on these stunning renderings.