Omni-channel media buy strategy for language learning app.
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Project Overview
The Westmoreland Museum of Art is a cultural institution dedicated to celebrating American art and making it accessible to a broad audience. Through a diverse collection, educational initiatives, and innovative exhibitions, the museum connects people with the power of creativity and storytelling.
Client
Westmoreland Museum of Art
Industry
Art
Culture
Services
Website Design & Development
UI/UX Optimization
SEO & Content Strategy
Accessibility Compliance
The Objective
As part of its ongoing evolution, the museum needed a modern, mobile-first website that would enhance user experience, ensure ADA accessibility compliance, and improve SEO visibility. The goal was to create a visually compelling, highly functional platform that would allow visitors to seamlessly explore collections, exhibitions, and educational programs.
Art in the Digital Space
Using insights from a strategic discovery phase, we identified key content priorities and structured the site to improve navigation, accessibility, and engagement. The result was a site that reflects the museum’s mission while offering a fluid, immersive user experience.
Visitor Focused
Understanding that museumgoers increasingly browse and plan visits on mobile devices, we built a fully responsive design that ensures a seamless experience across all screens. Whether visitors are discovering upcoming events or exploring featured artwork, the site delivers clear and intuitive access to key information.
The Results
- Elevated user experience with a more intuitive and visually engaging design.
- Increased accessibility by implementing ADA-compliant best practices.
- Boosted organic search visibility, making the museum’s programs and collections more discoverable.
- Created a scalable digital foundation to support future exhibitions and online initiatives.
