We are looking with someone with a minimum of five years of digital marketing experience with a blend of SEO and SEM, and a proven track record of producing goal-oriented digital marketing strategies that generated meaningful results. The ideal candidate will have a strong understanding of advanced technical, off-site, and on-site SEO principles.
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The ultimate goal will be to drive adoption of our product & text messaging best practices. A mix of product & customer marketing. The perfect hire will be enthusiastic about gathering feedback from customers and understanding exactly what drives results so the right programs are orchestrated across various messaging mediums to customers.
The Content Marketing Manager will collaborate cross-functionally to develop integrated content strategies designed to support the entire funnel, from acquisition through to conversion. This role will be responsible for strategizing as well as writing content, and will report to the Director, Content Marketing. This person should be a skilled Marketing professional, with a strong communications background.
ScentAir is in search of a Marketing Automation and Digital Specialist (Pardot and Drupal) to accelerate growth for our lead generation and digital activities by executing best-in-class email and digital marketing campaigns to help scale revenue for our core products. You will support and execute B2B and B2C email marketing campaigns to drive quality leads and pipeline for our Sales organization and build customer loyalty through optimized campaigns and nurture programs. We are looking for someone who is an expert at creating and building successful email programs and works with marketing automation and CMS platforms (Pardot and Drupal). We need someone who is high growth-obsessed and analytical to effectively measure and lead email marketing programs, and who will passionately seek to test, improve, and optimize wherever possible. With the ability to strongly impact growth, Marketing Automation Specialist will be results-oriented and must have the ability to operate in a fast-paced environment. This role will have a significant impact on the Marketing and Sales teams.
The Digital Content Manager works collaboratively across multiple departments to inform and implement the museum’s digital content strategy and to meet the organization’s diverse and demanding production and storytelling needs. Working collaboratively and proactively across the museum, they ideate, develop, produce, and implement both static and dynamic content for social media, web, e-mail, public relations, and executive communications; they also collaborate closely with curators and educators to produce enriching digital content that extends the reach of the museum’s exhibitions, programs, and collections. Highly creative, solution-oriented, and forward-thinking, the Digital Content Manager balances their knowledge of and aptitude for 21st-century content strategy with their technical proficiency and readiness to work across a wide range of media forms, such as taped and live audio and video with closed-captioning (both short- and long-form), editorial still photography, web and interactive applications, podcasts, infographics and design, animation and motion graphics, social media stories, and so on. This newly created position, which requires exceptional skills in project management, storytelling, and digital experience design, also provides ongoing technical support for the museum’s efforts to exhibit time-based media and digital artworks onsite and online. The Digital Content Manager supervises one direct report, the Multi-Media Producer.
The Director of Communications is the chief steward of the Every Texan brand and is a member of the management team. This position manages a stellar team of three: two communications associates, the external relations coordinator, plus (at times) a paid intern. The position works closely with all staff at Every Texan and reports to the executive director.