Seneca Creek is an outdoor media brand devoted to providing high-quality content to inspire and educate people to seek a life outside their office walls.
Our marketing team handles content curation, copywriting, and editing for their daily newsletter, social media feeds, and digital journal.
Collaborating with influencers has proved to be a successful strategy for building a highly engaged social following on Seneca Creek’s Instagram account. Seeking out guest writers and contributors to provide regular content allows the journal to take on an authoritative tone.
The brand is targeted towards a demographic of 25-35-year-old adventure seeking outdoorsman that hail from the city or suburbs with a love for the outdoors.
Curating the right content and writing in a language that resonates with this niche crowd is important for a generation obsessed with authenticity.