Big ticket items like furniture have a long purchase cycle.
How do you stay engaged with a customer who may not buy again for a year or two, while getting in front of new customers looking to purchase? We’ve helped Wolf’s play the long game with a variety of strategic digital marketing efforts.
Email smarter, not harder
Sending targeted, relevant content to the most engaged segments of subscribers dramatically increases open and click-thru rates. It also reduces needless unsubscribes.
In one recent month, segmented emails based on subscriber activity and preferences yielded open rates more than 4 times as great as unsegmented emails. And click-through rates more than 9 times as great as unsegmented emails to the same list.
Over a 59 day period (Jan + Feb)
Dynamic retargeting campaign
- Amount Spent: $2,572.18
- Conversions: 38
- Cost per result: $136.10
- Website purchase conversion: $32,750.60