Sponsor this spot to share your content with our community.
Forrester Research has identified four key challenge areas that marketers will need to navigate carefully during this U.S.-election year.
- Media costs continue to rise. Advertising costs are predicted to increase 13% from 2020, according to AdImpact. Not to mention the expense of media placements during the 2024 Summer Olympics.
- Political allegiances will challenge brand loyalty. Purpose-led campaigns have backfired on brands like Bud Light, despite data suggesting consumers expect brands to weigh in on social issues. Success depends on understanding exactly what your audience will tolerate.
- Evolving AI regulations keep us on our toes. As governing bodies struggle to keep up, guidelines and policies for rapidly developing technologies have been left up to platforms, resulting in inconsistencies.
- Deepfakes are about to have a moment. Tech for spoofing and deepfakes is more widely available than ever. Social listening is critical for preparing to respond should your brand get targeted by bad actors.
Take a closer look at the Forrester report for more.
