9 Ways to Successfully Integrate Reddit into your Marketing Mix - Carney
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9 Ways to Successfully Integrate Reddit into your Marketing Mix

Social media is undeniably one of the best ways for marketers to drive sales, traffic, and conversions. Aside from Facebook, Twitter, Instagram, and Pinterest, there’s a lot to gain from using Reddit. Here are 9 tips from Mention to get started.

  1. Build a credible account. Sign up and make sure your account looks more like that of an individual rather than a business. Demonstrate your credibility by creating value in the comments you leave.
  2. Target the right audience. There are tons of subreddits (the forums within Reddit), so find one that pertains to your niche.
  3. Do not spam the platform. Follow the rules of each subreddit you post on. Crossposting the same thing on multiple subreddits can be seen as spammy, so tailor your posts closely to the subreddits you’re posting in.
  4. Make use of the share button. Promote your content outside of Reddit to increase engagement.
  5. Consistency matters. Continue to add value within the subreddits you frequent. Demonstrate expertise by posting regularly and answering comments thoroughly.
  6. Create an AMA session. AMA = Ask Me Anything. This is a great way to establish yourself as an authority on a topic. All you have to do is readily and thoughtfully answer questions your fellow community members have.
  7. Make use of Reddit ads. Use Link ads to promote products and services and redirect users to a particular website. Use Text ads to direct users to a particular post on Reddit.
  8. Ask for feedback. Ask honest questions to determine if your product or service is fulfilling the needs of your audience. It’s a great way to build brand awareness and learn how to serve your audience better.
  9. Create a calendar. You can display upcoming events or build anticipation for product launches. This is a simple way to keep people engaged and to set goals for yourself.

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