Progressive and Baker Mayfield are launching a new ad campaign for the kickoff of the NFL season.
Here’s what Progressive’s CMO, Jeff Charney had to say:
“We tossed out the typical ‘athlete-as-spokesperson’ model and took a more modern, content-rich and episodic approach that’s characteristic of today’s network shows. There’s no glorified pro-athlete persona or hard-sell messaging, just highly relatable, everyday—and quite funny— moments between Baker, Emily and their rather unique 68,000-seat stadium home.”
What do you think? 👇
