Be in the Know
6 Effective Tips to Reduce Shopping Cart Abandonment
Have you experienced FOMOOD? Ya know, fear of missing out on data. Countless marketing professionals suffer from FOMOOD during campaigns or even the buying process.
Okay, okay. FOMOOD isn’t catchy enough to be a real thing. But it should be, and you heard it here first, remember that!
Would you agree that 90% of a marketer’s decision relies on data? And it makes sense for us to want to collect as much info as possible at any turn. That thought process isn’t always beneficial, especially if it clouds user experience.
Search Engine Journal’s latest article discusses the top ways to reduce shopping cart abandonment. And honestly, the overall message is to simmer down on the data and make the process so simple caveman could do it.
- Use the Best Technology Possible. Understand how your site functions – do you need dev help, something custom, restrictions to note, etc – while looking at the strengths and weaknesses of e-commerce platforms.
- Be Consistent with Pricing & Costs. SEJ said it best, “The earliest you can show the subtotal and total with all fees like tax and shipping included, the better.” Be open about promo codes or put price details in a sidebar. Just take the mystery out of buying.
- Making Shipping Options & Costs Clear & Simple. Sure, shipping gets complex for any business. Keep clarity and accuracy in mind. Communicate your shipping policies and pricing earlier on if possible.
- Streamline & Optimize Form Fields. It’s not relevant to learn that Rachel Karen Green was born on May 5th, 1969 for her to buy a pair of pants. Useful data during check out is learning what form field or page is causing abandonment.
Two more tips left, plus a bonus!😲
Out of all the fruit, are oranges really the luckiest? Not sure we’re sold on the thought. Lemons may be, but oranges… But this is probably a discussion for another time.
There’s this tool called Lucky Orange and it basically tracks user experience on your site. You can learn so much from a tool like this by a heat map of where folks most interact or where people drop off in the buying process.
Pricing is pretty reasonable too for the data you could receive. If you want to optimize your site, look into Lucky Orange.
As technologies continue to improve, some get left behind in the dust or even become obsolete. Adapting to the ever-changing world is not always an easy feat – especially if you’re a 10-foot tall flailing advertising tube.
Waze presents this ad to promote its location-based marketing services, and a few boots-on-the-ground advertisers are trying their best to keep up with it all.
Ads from the PastAds from the Past
1960, Kraft Marshmallow Creme
“The best thing one can do when it’s raining is to let it rain.”
Henry Wadsworth Longfellow