If a piece of content is published on the web and no one views it, was it ever really published?
All too often, we overlook the distribution side of content marketing. We spend so much time ideating and creating that we forgot to focus on essentially the most important part.
Cold hard facts.
When done right, content marketing is said to produce 3x more leads per dollar compared to paid search.
So, how do you do it right?
We’re gonna give you some quick pros and cons on channel strategy, but we recommend diving in deep here to get the most out of this article.
Choose your channel wisely:
1. Website –
Pros: Builds authority and trust.
Cons: Requires users to manually check the website for new content.
2. Social –
Pros: Increased accessibility to your brand.
Cons: Organic reach can be low, even among established followers.
3. Email Marketing –
Pros: Helps guide prospects down the sales funnel.
Cons: Takes time to build an email list.
4. Paid Social –
Pros: Highly targeted level of control.
Cons: Can be costly.
5. Influencers / Sponsored Content –
Pros: Established trust between influencer & audience.
Cons: Takes time to research/negotiate with an influencer.
At the core of any good strategy is a solid foundation. Click the button below to make sure you’re targeting the right channels.