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People are more likely to trust and follow AI recommendations when they understand them.
If you’re providing AI or algorithm-based recommendations to customers, make sure to explain the logic behind the reco.
So, instead of “You may also like XYZ,” try “You may also like XYZ because people like you rated it 5/5 stars.”
In the case of functional, practical products, consumers were 12.5% to 17.6% more likely to follow these recommendations and purchase your product. Plus, 54.6% were more likely to click “See more details.”
Why does it work? Well, folks are still skeptical about AI, so building transparency into our AI usage—from e-comm plug-ins to content and beyond—can build consumer trust.
Check out the research over at Ariyh.
