GameRefinery Player Motivations & Archetypes - Carney
The Daily Carnage

GameRefinery Player Motivations & Archetypes

We think GameRefinery’s motivational dataset and gamer archetype guide is a powerful resource for advertisers, not just game developers. When you’re determining an audience for your in-game ads, it’s important to understand a gamer’s primary motivations. And what marketer doesn’t love a good buyer persona?

GameRefinery Motivations and Archetypes

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