A Whole Whale's Worth - Carney
The Daily Carnage

A Whole Whale’s Worth

We have 300K pounds of marketing info for you today. Pretty much the same as a blue whale.

5 Ways to Write Better Blog Post Titles

When it comes to creating content, the easiest part is writing it. The hardest part is writing the title. Kinda weird how that works. It seems easier to bang out a 1,500-word blog post than it is to come up with an 8-word title.

Part of the problem is that by the time you’ve researched and written your piece of content, you’re an expert on the topic. So trying to sum up everything you know in 8 words, AND make the title irresistible, is nearly impossible.

That’s why you gotta go back to beginner mode to write your title. The team at Animalz has a few suggestions on how you can bring your brain back to beginner mode and write a killer blog title:

Help Your Readers Get Promoted

If you’re writing B2B content, your readers probably have similar goals — they want to get promoted, make more money, look like a total boss to their boss. A lot of the time, you can work these desires into your titles.

Example from our friends over at Wistia: Look Great in Your Next Webcam Video

Reverse Everyday Expectations

Contrarian takes work well because they’re unexpected. When everyone is writing about why Facebook ads are a great value, take the opposite point of view (only if you truly believe it and have the data to support it).

Animalz recently covered this topic in another post.

Mine the Specific for Universal Truths

This involves starting with your typical, boring title and twisting it a little bit. Look for something unique and specific that you can pull out for the title.

Let’s say you’re writing “8 Psychological Tips for Making Your Facebook Ads More Powerful.” Not a terrible title, but it’s kinda average. Look for things that make your article different from others like it. Are there interesting tidbits that could make the title work better?

If you did this exercise for your Facebook ads post, you might come up with the title, “Why Your Facebook Ads Shouldn’t Be Blue.” Better, right?

Barely scratched the surface here. Dive in for full insight from Animalz ↓

The Know It All Guide To Color Psychology In Marketing

You know how sometimes we give you all fair warning when articles we feature are kinda hefty? Well, here’s your warning.

CoSchedule created the ultimate, know-it-all, holy guacamole guide to color psychology and how marketers can take advantage of it. These guys even gave ROY G BIV its own individual section.

There’s like an elephant-sized…no, a blue whale-sized amount of info here so we’re gonna jump around a bit.

Psychology of Colors in Marketing

Color brings life to what we do. It helps us interpret things like when driving. Some people may see a red octagon shaped sign and just understand that means stop. Others notice the white outline around the red octagon and take stopping as more of a suggestion.

People can react differently when it comes to colors but for us, its good to know how people generally react. Let’s do a recap.

  • Red – power driven, energizing, or reflects physical needs. Think stop lights, Valentine’s Day, and horror films.
  • Orange – motivate, warmth, and general enthusiasm for life. So things like fruits, sporting events, and board games commonly have orange tones.
  • Yellow – increase confidence, provide inspiration, and optimism. Commonly seen in traffic crossings, smiley faces, and window-front displays.
  • Green – incorporating both logic and emotion, green portrays balance, rest, and physical objects like plants, wealth, and materialism. Think nature, economic exchange, and restaurants.
  • Blue – mentally soothing, dependable, and builds a sense of trust in relationships. Blue can be found in workout facilities, hospitals, and spas.
  • Purple – mix the power of red and the stability of blue to get loyalty, mystery, and creativity. Think magic shows, fairy tales, and luxury products.

More Colorful Sciencey Things

  • Bright colors promote physical activity but slows time down like work on a Tuesday at 2 PM.
  • Softer colors aim up mental activity and make time fly by like the weekend.

Color and Words Collide
CoSchedule asked people to choose the color they associate with particular words. Here are the winning combos:

  • Trust – 34% chose blue
  • Cheapness – 26% chose orange
  • Speed – 76% chose red
  • High Quality – 43% chose black
  • Reliability – 43% chose blue
  • Fun – 28% chose orange

The rest is up to all y’all…

If you’re into podcasts, here are two we’re loving right now:

  1. How to Edge Out Your Competition by Being Uncopyable by Duct Tape Marketing. This podcast covers how small business owners can create an uncopyable relationship with their clients.
  2. We Analyzed 43 Million Facebook Posts From The Top 20,000 Brands (New Research) from the Science of Social Media. With Buzzsumo as their partner, the two share the research you need to revamp your Facebook strategy.

Bonus: Our CMO recently interviewed world-renowned chef, Kevin Sousa, for our newest podcast series, “Do the Hard Thing”. Kevin elevated Pittsburgh’s culinary scene to new heights. He’s one hard-working dude. Listen to Under the Hood of Superior Motors with Kevin Sousa now.


Guys, humans are dirty creatures. You wouldn’t throw tin cans in your friend’s pool, or toss a plastic fork in your dog’s water dish. Yet our oceans are covered in garbage.

Thankfully, the majority of people know this is no bueno and are doing somethin’ about it. Most notably, the Ocean Cleanup which is launching in 11 days. They’ve been all over the news & social.

But we want to talk about Adidas’s efforts toward cleaner waters. Today’s Watch is based on a shoe called X Parley UltraBoost, which is made from upcycled plastic waste intercepted from beaches and beach communities.

Not only does Adidas get points for the creativity put into this commercial, we’re giving them extra points for doing some good for Mother Nature. Plus, the song in the ad is freakin’ addicting!

“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context, and connection.” 

Beth Comstock

Ads from the Past

Winchester Cigarettes dropped this ridiculous ad in 1973. Clearly they’re going for the classic sex appeal approach here. But, who told them getting cigarette smoke blown in your face was desirable?


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